Senior Media Buyer - Meta

USA (Remote)

Salary Not AvailableSenior LevelFull time

Posted 5 months ago

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Job Summary

Lead execution of high-volume Meta lead-gen campaigns and rapid optimization across affiliate offers.

  • Own end-to-end paid media from strategy to scaling.
  • Must-have: Meta Ads Manager and RedTrack-like tracking.
  • Standout: High-volume creative testing and affiliate-network optimization.

Job Description

Responsibilities

  • Build, launch, and manage Meta advertising campaigns for lead generation
  • Create, test, and iterate high volumes of ad creatives and campaign variations
  • Own the full paid media process — from strategy to execution to optimization.
  • Monitor and optimize campaigns based on key performance metrics
  • Develop and test ad copy variations designed for direct-response performance
  • Implement and maintain tracking URLs and attribution setups
  • Analyze campaign data and make optimization decisions based on performance
  • Work with affiliate networks to identify and run profitable offers
  • Quickly identify underperforming ads, audiences, and funnels
  • Scale profitable campaigns while maintaining CPA and ROI targets

Requirements

  • Meta Ads (Facebook and Instagram advertising)
  • Lead generation campaigns
  • Affiliate marketing
  • Performance-driven environments where ROI and CPA matter
  • RedTrack (or similar tracking platform)
  • Tracking URLs
  • Lead attribution systems
  • Meta Ads Manager
  • LanderLab or equivalent landing page builder
  • Claude or other GPT-equivalent tools

Preferred

  • Has a Winning Mentality: Wants to win and be the very best.