Senior Media Analyst, Integrated Channels

Responsibilities

• Be the go-to analytic resource answering questions about integrated channel performance, developing deep expertise about these channels and how we can improve our usage of them
• Effectively manage relationships across internal and external stakeholders, prioritizing competing requests and delivering the requested output punctually
• Work as an individual contributor to take on ambiguous and technically challenging analytics problems in support of integrated media channel teams
• Own your data and use a range of analytic techniques to answer questions from key stakeholders
• Become an expert in media experimentation setup and execution, providing leverage to partner teams by helping them turn intent into results and making progress on learning agendas
• Come up with creative and repeatable data visualization solutions that provide regular visibility to leadership and stakeholder groups
• Leverage AI whenever possible to augment or automate reporting solutions
• Serve as an exemplary lead to other analysts through coaching on analysis techniques and insights presentation
• Communicate project timelines and plans for projects to manage workload, priorities, and stakeholder expectations

Requirements

• 4+ years of relevant work experience in an analytical, technical or commercial field
• Experience on or supporting acquisition/retention marketing teams as well as familiarity with marketing data ecosystems
• Practical experience managing tests and learning agendas and/or a solid foundational understanding of statistical concepts relevant to experimentation (A/B testing, difference-in-differences, etc.) strongly preferred
• Strong personal organization and time management skills as well as the ability to juggle multiple complex projects
• Proficiency in SQL required with experience with one other programming language for data analysis and exploration such as Python, R, or Spark preferred
• Ability to identify and deliver on opportunities to productively leverage generative AI, preferably Claude Code or Codex
• Demonstrated experience using data visualization software such as Tableau to convey analysis in an easy to digest format
• Strong verbal and written communication skills - demonstrable track record of influencing up, down and across organizations
• Experience collaboratively working with colleagues in other countries and time zones
• Interest in Fantasy Sports and/or Sports Gaming preferred

Preferred

• Experience on or supporting acquisition/retention marketing teams as well as familiarity with marketing data ecosystems
• Strong personal organization and time management skills as well as the ability to juggle multiple complex projects
• Ability to identify and deliver on opportunities to productively leverage generative AI, preferably Claude Code or Codex
• Strong verbal and written communication skills - demonstrable track record of influencing up, down and across organizations
• Experience collaboratively working with colleagues in other countries and time zones
• Interest in Fantasy Sports and/or Sports Gaming preferred
• Practical experience managing tests and learning agendas and/or a solid foundational understanding of statistical concepts relevant to experimentation (A/B testing, difference-in-differences, etc.) strongly preferred