Responsibilities

• Develop and implement global marketing strategy for CPC Core Business Unit
• Integrate multi-platform marketing opportunities that address digital and regional requirements and incorporate where appropriate advertising, promotions, public relations, tradeshows, and customer and channel partner communications
• Create marketing mix and plan, utilizing an omni-channel, customer-centric approach
• Apply expertise to new product initiatives and corporate brand awareness
• Define commercial customer experience, including digital UX optimization and partnering with corporate customer service teams
• Define and achieve marketing metrics to ensure effective programs and to gain marketing and operational insights
• Design and develop content strategy and social media campaigns that creatively and effectively articulate CPC’s brand message and key value propositions
• Partner with Sales and Product Management for sales enablement structure and content
• Collaborate with internal and agency partners to develop content platforms and brand stories to communicate CPC’s capabilities and applications to target audiences, tailoring specific content to global regions and markets
• Comply with all Quality policies while continuously identifying opportunities for improvement

Requirements

• Bachelor’s degree in marketing or business or commensurate experience
• 15+ years of business-to-business manufacturing experience with multiple sales channels
• Expert in B2B sales processes and interactive marketing, including search engine marketing, online media, social media, e-mail marketing and account-based and channel marketing
• Innovative, big-picture thinker who understands market dynamics and can spot industry trends, to develop, articulate and drive global marketing strategies and vision
• Ability to synthesize strategy into actionable marketing plans with clear objectives and metrics for success
• Strong cross-functional team skills, with the ability to partner effectively with internal departments and external vendors. Agency experience, a plus
• Strong analytical skills, with the ability to turn data into insights for business decisions
• Effective problem-solver, with the ability to evolve processes over time
• Marketing experience with multiple product lines
• Travel: Up to 15%; Domestic and international

Preferred

• MBA, or master’s degree
• Experience marketing direct and through distribution partners
• Experience marketing highly engineered products to diverse market segments
• Experience in Global marketing
• Experience in account-based marketing

Benefits

• Health & Wellness: Comprehensive Medical, Dental, Vision coverage starting day one for you and your family. Health Savings Account (HSA) contributions for eligible plans. Company-paid Long-Term & Short-Term Disability and Life Insurance for added security. Onsite gym & wellness programs to help stay active and healthy.