Senior Marketing Specialist

Responsibilities

• Independently manage large, complex performance marketing campaigns across multiple lines of business with minimal guidance (Google Search, Performance Max, and Demand Gen)
• Develop annual channel goals and channel strategy to achieve those goals
• Determine network mix and monthly flighting within annual channel budgets
• Lead responses to media briefs, develop channel plans, and own inputs to cross-channel media plans
• Develop an annual learning agenda, test roadmap, and test plans with clear hypotheses to improve performance
• Lead prioritization efforts for your channels: build and maintain JIRA boards to prioritize projects, assess tradeoffs, and track progress. Align with team members, leaders and stakeholders.
• Partner closely with Marketing Specialists who support your channels: review performance analyses, approve recommended optimizations, and align on next steps
• Lead recurring internal team syncs with the Marketing Specialists who support your channels and LOBs; facilitating discussion and collaboration across the team
• Collaborate synchronously and asynchronously within our global team across the US, Mexico and India
• Document launch plans, hand off to Marketing Specialists to build, and QA campaigns before launch

Requirements

• 5+ years of work experience in performance marketing with a focus on Google Search, Performance Max, and Demand Gen campaigns with annual budgets exceeding $10M USD.
• Proven ability to effectively oversee channels to drive strong business results
• Innovative mindset with a track record of successfully implementing experiments to improve performance
• Experience collaborating on creative strategy for performance marketing channels
• Experience building and maintaining AI-powered workflows
• Detail-oriented with strong quantitative and analytical skills. Experience analyzing large amounts of data from multiple sources and compiling them into insights & recommendations to improve results.
• Familiarity with incrementality testing and conversion event implementation and QA
• Strong problem-solving and time management skills
• A strong verbal and written communicator who is comfortable presenting to various key stakeholders and providing routine feedback to junior team members
• Comfortable working asynchronously within a global team