Marketing Coordinator
Perfected Health Care
New Jersey, USA (Remote)
$19/hr - $25/hrIn-houseFull-timeMid level1+ years exp.
5 hrs ago
Senior Marketing Specialist
Madison, WI (On-site)
Salary Not AvailableSenior Level5+ years expFull time
Posted 4 days ago
Job Summary
Own and orchestrate data-driven marketing programs by collecting and translating insights into strategic materials and campaigns across channels; lead development and maintenance of marketing plans and materials while leveraging analytics to optimize impact.
- Own data analysis and dissemination for marketing activities
- Oversee development and dissemination of marketing materials and strategic plans
Job Description
Responsibilities
- Collects, analyzes, prepares, summarizes, and disseminates data and trends relevant to ongoing or future marketing activities
- Develops, implements, and disseminates marketing materials through various communication mediums utilizing appropriate technologies and techniques -
- Develops, implements, and maintains strategic marketing plans based on research and established strategies
Requirements
- 5+ years of professional experience in full-lifecycle campaign management, specifically foscusing on marketing campaign and impact analysis.
- Experience with automation platforms such as Eloqua, HubSpot, Marketo, or equivalent software to develop and implement marketing plans.
- Proven success in lead generation, demonstrating the ability to design and execute strategies that drive leads and revenue growth.
- Account management experience. Ability to develop partnerships with unit managers and understand their operations and financial status. Ability to develop and implement strategic marketing communications plans and evaluate their effectiveness
- Knowledge of the principles and practices of marketing, market research, advertising, graphic design, website development, video & digital marketing and print production
- Demonstrated track record in writing marketing copy and creating marketing materials
- Skilled in using digital metrics and performance data to optimize marketing effectiveness and ROI
Preferred
- Previous experience supervising, mentoring junior staff members.
- Experience with analysis tools such as PowerBI or Tableau
- Experience marketing in a higher education environment a plus
Benefits
- comprehensive benefits package, including generous paid time off, competitively priced health/dental/vision/life insurance, tax-advantaged savings accounts, and participation in the nationally recognized Wisconsin Retirement System (WRS) pension fund.
- For a summary of benefits, please see: https://www.wisconsin.edu/ohrwd/benefits/download/fasl.pdf
Universities of Wisconsin
13 universities. 1 mission. To make Wisconsin...Future Ready. For All.
Salaries
Marketing Specialist median pay in the United States
Most pay falls between $60K and $79K. Based on 773 salaries.
Marketing Team
Marketing Team Size
17 (4% of company)
Median Tenure
4.9 years
Marketing Roles Posted (Last 30 Days)
12
Funding
Total Funding
$7M
Last Raise
Grant, 7 years ago
Traffic Signals
Monthly Visitors
2M
Traffic Source Mix
Search
26%
Direct
53.5%
Referral
18.8%
Social
0.9%
Paid
0.7%
Headcount Trend
Current headcount: ~457
News about Universities of Wisconsin
Links
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