Universities of Wisconsin

Director, Strategic Communications

Heather Laroi Higher

Hiring contacts

‘He was to finish his course in four months’: Father of Telangana student shot dead in US

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$7M

Last raise

Grant, 7 years ago

Audience

Monthly website visitors

2M

Month over month-7.1%

Quarter over quarter+97.3%

Top sourceDirect (53.5%)

Traffic source mix

Direct

53.5%

Search

26%

Referral

News

Mar 6, 2025 • The Indian Express

NASDA urges Congress support funding for Dairy Business Innovation Centers

Feb 26, 2025 • vermontbiz.com

The Week Ahead Feb. 10, 2025

Feb 10, 2025 • Startup and Tech News - Madison Startups

Links

www.wisconsin.edu

Crunchbase

Universities of Wisconsin insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

1971

Headquarters

Madison, Wisconsin

Employees

10001+

Flat last 12mo

Marketing team

24

5% of company

13 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Series A–like · Flat headcount last 12 months · More mature · Last funding 3+ years ago

Trend

2023-02-27 -> 2025-11-24

Headcount (12 months)

+0.2%

Last funding round

84 months ago

Negative news (120 days)

0

Risk score2/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

2M

Month over month-7.1%

Quarter over quarter+97.3%

Top sourceDirect (53.5%)

Traffic source mix

Direct

53.5%

Search

26%

Referral

G2 quick view

Shows G2 rating and review trend.

Main result

0 / 5

0 reviews saved

Reviews month over month

—

Reviews quarter over quarter

—

Reviews year over year

—

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

17.1K

12-mo growth

—

Monthly growth

+2.3%

Job openings

Shows open jobs, growth, and role changes.

Main result

0 open jobs

Open jobs trend: —

Open jobs growth

—

Biggest role change

—

Latest open role

—

Marketing leader strength

Shows how strong marketing leadership looks at company level.

Medium

Marketing is represented at senior leadership level. Typical leader time at company: 5.1 years.

Marketing team size

Shows saved marketing team size.

24

5% of the company • 13 saved marketing people

Hiring manager

Shows saved hiring contacts for this job area.

‘He was to finish his course in four months’: Father of Telangana student shot dead in US

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 24.

Funding

Shows saved funding data.

Total funding

$7M

Last raise

Grant

7 years ago

Funding details

Amount raised

$7M

Last round

Grant

Last fundraise

7 years ago

News

Shows saved company news.

Mar 6, 2025 • The Indian Express

NASDA urges Congress support funding for Dairy Business Innovation Centers

Feb 26, 2025 • vermontbiz.com

The Week Ahead Feb. 10, 2025

Feb 10, 2025 • Startup and Tech News - Madison Startups

Marketing leadership

Shows saved marketing leaders.

Kathy Fredrickson

Digital Marketing Clinic Director

Director, Strategic Communications

Heather Laroi Higher

Loading insights...

Headcount +0.2% year over year

18.8%

Social

0.9%

Paid referral

0.7%

LinkedIn followers

Follower count and growth

Total followers

17.1K

12-mo growth

—

Monthly growth

+2.3%

Open positions51 open marketing positions

Teaching Professor with Assistant Rank: Media Studies

Universities of Wisconsin

Stevens Point, WI (On-site)

$57K/yr - $62K/yrIn-houseFull-time

6 weeks ago

Website Content Specialist

Universities of Wisconsin

Menomonie, WI (Hybrid)

$45K/yrIn-houseFull-timeMid level

1 month ago

The Multicultural Resource Center Public Relations & Media Intern - Pathways Internship Program

Universities of Wisconsin

Stevens Point, WI (Hybrid)

In-housePart-time

Athletics Media Game Day Assistant

Universities of Wisconsin

Stevens Point, WI (On-site)

In-housePart-time

$54K/yr - $70K/yrIn-houseFull-timeMid level

Marketing Content Creator/Producer

Universities of Wisconsin

Madison, WI (On-site)

$62K/yr - $80K/yrIn-houseFull-time

ADS Academic Advising Manager

Universities of Wisconsin

Madison, WI (Hybrid)

View all 51 jobs

Universities of Wisconsin insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

1971

Headquarters

Madison, Wisconsin

Employees

10001+

Flat last 12mo

Marketing team

24

5% of company

13 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Series A–like · Flat headcount last 12 months · More mature · Last funding 3+ years ago

Trend

2023-02-27 -> 2025-11-24

Headcount (12 months)

+0.2%

Last funding round

84 months ago

Negative news (120 days)

0

Risk score2/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

2M

Month over month-7.1%

Quarter over quarter+97.3%

Top sourceDirect (53.5%)

Traffic source mix

Direct

53.5%

Search

26%

Referral

G2 quick view

Shows G2 rating and review trend.

Main result

0 / 5

0 reviews saved

Reviews month over month

—

Reviews quarter over quarter

—

Reviews year over year

—

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

17.1K

12-mo growth

—

Monthly growth

+2.3%

Job openings

Shows open jobs, growth, and role changes.

Main result

0 open jobs

Open jobs trend: —

Open jobs growth

—

Biggest role change

—

Latest open role

—

Marketing leader strength

Shows how strong marketing leadership looks at company level.

Medium

Marketing is represented at senior leadership level. Typical leader time at company: 5.1 years.

Marketing team size

Shows saved marketing team size.

24

5% of the company • 13 saved marketing people

Hiring manager

Shows saved hiring contacts for this job area.

‘He was to finish his course in four months’: Father of Telangana student shot dead in US

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 24.

Funding

Shows saved funding data.

Total funding

$7M

Last raise

Grant

7 years ago

Funding details

Amount raised

$7M

Last round

Grant

Last fundraise

7 years ago

News

Shows saved company news.

Mar 6, 2025 • The Indian Express

NASDA urges Congress support funding for Dairy Business Innovation Centers

Feb 26, 2025 • vermontbiz.com

The Week Ahead Feb. 10, 2025

Feb 10, 2025 • Startup and Tech News - Madison Startups

Marketing leadership

Shows saved marketing leaders.

Kathy Fredrickson

Digital Marketing Clinic Director