Head of Marketing and Audience Development - The Young Performing Arts Center

Responsibilities

• Marketing Strategy & Leadership
• - Develop and lead annual and performance-specific marketing strategies.
• - Establish target audiences, positioning, campaign goals, budgets, and timelines.
• - Advise leadership on audience trends, market conditions, competitive positioning, and marketing opportunities.
• - Strengthen The Young's position as a regional destination for live entertainment.
• Audience Development & Ticket Revenue
• - Develop strategies to increase paid attendance, ticket revenue, and sales velocity.
• - Grow new audiences while improving retention and frequency among existing patrons.
• - Use patron, geographic, sales, and campaign data to identify opportunities and guide decisions.
• - Work with leadership and the box office to monitor sales pacing and adjust campaigns.

Requirements

• Bachelor's degree in marketing, communications, arts administration, business, or related field, or equivalent professional experience.
• Significant professional marketing experience, preferably in performing arts, entertainment, cultural organizations, attractions, venues, or related industries.
• Demonstrated success increasing attendance, ticket sales, audience reach, or earned revenue.
• Experience managing marketing budgets and paid media campaigns.
• Strong knowledge of digital marketing, audience targeting, email, social media, search, and analytics.
• Strong analytical, communication, organizational, and project-management skills.

Benefits

• UW System employees receive an excellent benefit package. To learn more about the UW System's comprehensive benefit package, review the UW System Employee Benefits Brochure.