Head of Marketing and Audience Development - The Young Performing Arts Center

Responsibilities

• Develop and lead annual and performance-specific marketing strategies.
• Establish target audiences, positioning, campaign goals, budgets, and timelines.
• Advise leadership on audience trends, market conditions, competitive positioning, and marketing opportunities.
• Strengthen The Young's position as a regional destination for live entertainment.
• Develop strategies to increase paid attendance, ticket revenue, and sales velocity.
• Grow new audiences while improving retention and frequency among existing patrons.
• Use patron, geographic, sales, and campaign data to identify opportunities and guide decisions.
• Work with leadership and the box office to monitor sales pacing and adjust campaigns.
• Direct paid advertising, email, social media, website, search, and other patron communication channels.
• Manage media, agency, vendor, and university marketing relationships.

Requirements

• Bachelor's degree in marketing, communications, arts administration, business, or related field, or equivalent professional experience.
• Significant professional marketing experience, preferably in performing arts, entertainment, cultural organizations, attractions, venues, or related industries.
• Demonstrated success increasing attendance, ticket sales, audience reach, or earned revenue.
• Experience managing marketing budgets and paid media campaigns.
• Strong knowledge of digital marketing, audience targeting, email, social media, search, and analytics.
• Strong analytical, communication, organizational, and project-management skills.
• Demonstrated ability to work collaboratively with individuals from diverse backgrounds and contribute to an inclusive campus environment
• Willingness and ability to be an active participant in following applicable safety rules and regulations, including necessary training and drills

Benefits

• UW System employees receive an excellent benefit package. To learn more about the UW System's comprehensive benefit package, review the UW System Employee Benefits Brochure.