Marketing Coordinator

Responsibilities

• Fuel the Referral Engine – Identify, qualify, and nurture relationships with hospitals, rehab centers, senior-living communities, and social-service agencies.
• Create Campaigns That Click – Design print, email, and social content; track open rates and ROI; pivot fast for better results.
• Own the Weekly Dashboard – Compile KPIs on leads, conversions, and competitor moves; present insights to senior management.
• Showcase Our Programs – Deliver clear, compelling overviews of specialty services (memory care, fall-prevention, respite) to department heads and community groups.
• Map the Market – Research trends, vet new territories, and recommend strategies that keep our agency steps ahead of local competitors.

Requirements

• Degree in Marketing, Communications, or Business—or 1+ year of hands-on sales/marketing experience.
• Familiarity with digital marketing tools (Google Ads, Meta Business Suite, Canva, Mailchimp) and basic analytics.
• Comfortable networking at health fairs, chamber events, and professional luncheons.
• Organized self-starter who hits deadlines and loves turning spreadsheets into stories.
• Competitive spirit balanced by genuine empathy for families seeking home-care solutions.

Benefits

• Competitive salary
• Employee discounts
• Paid time off
• Parental leave
• Competitive salary plus performance bonuses tied to new-referral wins
• Paid time off, health benefits, and mentor-guided career paths
• Autonomy to own projects—and a supportive team when you need backup
• Ongoing training in SEO, digital ads, CRM/ATS tools, and healthcare compliance