Senior Marketing Specialist, Targeted Campaigns

Responsibilities

• Partner with the Targeted Campaigns Manager to translate pursuit, customer and business priorities into paid media strategies, audience approaches, campaign objectives and measurement plans.
• Coordinate campaign plans with operating group marketing and business development partners, including objectives, audiences, budgets, creative and copy requirements, flight dates, approvals and reporting cadence.
• Support WSTs and other priority pursuits by helping teams use targeted media to strengthen pre-RFP positioning, reach key decision-makers and reinforce customer-focused messaging.
• Contribute research and platform insight that informs audience feasibility, channel selection, campaign timing and the role of paid media within the broader pursuit strategy.
• Build, launch and manage paid media campaigns from approved plans, including audience development, campaign configuration, ad trafficking, quality assurance, tracking validation and ongoing optimization.
• Apply deep knowledge of LinkedIn Campaign Manager, LinkedIn audience capabilities, ad formats, platform policies and reporting to deliver accurate, efficient and brand-aligned campaigns.
• Monitor pacing, delivery, audience reach, engagement and budget utilization; identify issues early and recommend practical adjustments based on campaign objectives and pursuit context.
• Maintain organized campaign documentation and ensure work is accurate, timely and aligned with Mortenson brand, privacy and data-use expectations.
• Build clear, audience-appropriate reports and presentations that translate campaign data into actionable insights for business development, marketing and group leadership.
• Connect media performance to the intended customer audience and pursuit strategy, clearly distinguishing what the data demonstrates from directional signals or areas requiring additional context.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Analytics or related field, or equivalent relevant experience.
• Minimum of five years of experience in digital marketing, paid media, campaign management, marketing analytics or sales enablement in a business setting.
• Demonstrated hands-on experience planning, building, optimizing and reporting on LinkedIn advertising campaigns.
• Deep working knowledge of LinkedIn advertising, including Campaign Manager, audience design, B2B targeting, campaign objectives, ad formats, budget and bid management, optimization, experimentation and performance reporting.
• Ability to convert business development and pursuit priorities into practical campaign plans and well-defined deliverables.
• Strong analytical judgment with the ability to interpret media data, identify meaningful patterns and explain limitations without overstating conclusions.
• Ability to build clear, concise, executive-ready reports and presentations for non-technical audiences.
• Strong project management and organizational skills, with ownership of timelines, budgets, quality and assigned workstreams.
• Effective written, verbal and presentation skills; active listening and openness to diverse input and feedback.
• Ability to collaborate across disciplines, operating groups and organizational levels while maintaining customer and business context.

Preferred

• Experience partnering with business development, sales, account teams or pursuit teams in a B2B services environment preferred.
• Experience supporting complex, high-value or account-based campaigns preferred.

Benefits

• Medical and prescription drug plans that includes no additional cost vision coverage
• Dental plan
• 401k retirement plan with a generous Mortenson match
• Paid time off, holidays, and other paid leaves
• Employer paid Life, AD&D, and disability insurance
• No-Cost mental health tool and concierge with extensive work-life resources
• Tuition reimbursement
• Adoption Assistance
• Gym Membership Discount Program