Senior Marketing Specialist

Responsibilities

• Marketing Strategy & Planning (approximately 30%):
• - Partner with the Marketing Manager and Business Development to develop and maintain annual and quarterly marketing plans aligned with CMO commercial objectives, target segments, and sales funnel goals.
• - Support go-to-market and positioning strategy, including value propositions and messaging that differentiate JHS in the sterile injectable and lyophilization CDMO market.
• - Support account-based marketing (ABM) and lead generation strategies, including audience definition, campaign planning, and nurture programs designed to improve MQL-to-SQL conversion.
• Content Development (approximately 40%):
• - Write, edit, and publish customer-facing content, including case studies, fact sheets, white papers, presentations, website content, social posts, and sales enablement materials.
• - Translate complex technical and manufacturing concepts into clear, concise, and compelling messages for a technical audience.
• - Work with subject matter experts (SMEs) to gather technical information and conduct interviews with internal teams, customers, and industry experts when needed.
• - Manage the content calendar and ensure timely production and distribution across the website, social media, email, and industry channels.
• - Follow the established marketing content review and approval process, coordinating reviews with SMEs, Quality, Regulatory, and Leadership as required.

Requirements

• Bachelor's degree in Marketing, Communications, Life Sciences, or a related field.
• 3+ years of B2B marketing experience, preferably within the pharmaceutical, biotechnology, or contract manufacturing industry.
• Working Knowledge of Content & Technical Writing
• Working Knowledge of Campaign Execution
• Working Knowledge of Digital & Social Media Marketing
• Working Knowledge of Sales Enablement
• Working Knowledge of Event & Conference Marketing
• Working Knowledge of Market & Competitive Research
• Working Knowledge of Canva, PowerPoint, and Adobe Creative Suite

Preferred

• Demonstrated experience developing marketing plans or campaigns and measuring results against defined goals.
• Knowledge of pharmaceutical industry regulations and standards is a plus.
• Experience with trade shows or event marketing is a plus.

Benefits

• Medical, Dental & Vision coverage
• Flexible Spending Accounts (FSA) & Health Savings Accounts (HSA)
• Life & AD&D Insurance
• Short-Term & Long-Term Disability Insurance
• Employee Assistance Program