Marketing Lead

Responsibilities

• Develop and execute an annual and quarterly marketing plan aligned with Blueprint's growth priorities, solution areas, strategic partnerships, industry focus, and Client Development goals.
• Build and maintain a clear messaging architecture that connects Blueprint's company story, solution portfolio, industry expertise, strategic partnerships, customer outcomes, and differentiated intellectual property across channels.
• Translate business priorities into an integrated marketing calendar with clear audiences, messages, offers, channels, owners, timelines, budgets, conversion paths, and success measures.
• Lead integrated campaigns across web, email, social media, events, webinars, partner channels, paid media, thought leadership, and account-based marketing initiatives.
• Partner with Client Development and solution leaders to build demand-generation and account-expansion programs that support qualified pipeline and strengthen customer relationships.
• Own campaign planning from initial brief through launch and follow-up, ensuring content, creative, audience, lead routing, seller engagement, and measurement are connected.
• Guide the development of blogs, case studies, customer stories, white papers, webinars, podcasts, presentations, landing pages, newsletters, and other market-facing content, prioritizing measurable customer outcomes over generic technology messaging.
• Work with subject matter experts to turn technical expertise and customer outcomes into clear, differentiated stories for executive, business, and technical audiences.
• Create a repeatable customer-proof program that captures quantified outcomes, customer perspectives, technical credibility, and reusable evidence in a consistent case-study and testimonial format.
• Maintain Blueprint's brand voice, messaging, visual standards, company descriptions, solution language, and market positioning across the website, social channels, events, sales, recruiting, and internal materials.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent professional experience.
• Three to five years of progressive B2B marketing experience, including ownership of integrated campaigns and experience leading people, vendors, agencies, or complex cross-functional work.
• Experience in a technology, consulting, professional services, data, AI, cloud, or similarly complex B2B environment.
• Demonstrated ability to connect marketing strategy and execution to demand generation, sales enablement, customer engagement, and measurable business outcomes.
• Strong writing, editing, messaging, and storytelling skills, including the ability to make technical subject matter clear and compelling without losing credibility.
• Experience planning and executing across content, email, social media, web, events, webinars, partner marketing, paid media, and account-based programs.
• Experience improving website messaging, content architecture, conversion paths, calls to action, lead capture, SEO, and content lifecycle governance.
• Demonstrated ability to build customer-proof and thought-leadership programs from interviews with executives, customers, and technical subject matter experts.
• Strong project and program management skills with the ability to establish priorities, manage dependencies, and move multiple initiatives through completion.
• Experience managing budgets, vendors, freelancers, agencies, tools, and campaign resources.

Preferred

• Experience with enterprise CRM, marketing automation, lead-management, and campaign-attribution platforms.
• Experience with WordPress or another content management system, web analytics, SEO tools, and paid digital advertising platforms.
• Familiarity with LinkedIn campaign strategy, account-based marketing, and B2B event or webinar programs.
• Experience supporting partner-led or co-marketing motions within a technology ecosystem.
• Familiarity with design and content-production tools such as Canva or Adobe Creative Suite.
• Experience marketing data, analytics, AI, cloud, Databricks, or productized technology solutions.
• Experience using AI-enabled tools to improve research, content development, personalization, campaign operations, reporting, or team productivity.

Benefits

• Medical, dental, and vision coverage
• Flexible Spending Account (FSA)
• 401(k) retirement plan
• Competitive paid time off
• Parental leave
• Professional growth and development opportunities
• Benefits and eligibility may vary based on role, employment status, and location.