Director of Marketing

Responsibilities

• Own the full marketing department: set the plan with our leadership team, carry it out and answer for the results.
• Set up and run our paid ads with your team, and keep testing new ones.
• Plan and run our email and text campaigns, from a new lead’s first message to their repeat orders.
• Run the marketing for our webinars and new product launches, working with our sales team and Director of Product.
• Lead our content and social media strategy with your content team.
• Handle PR and company communications.
• Make sure everything we put out matches our brand and our tone of voice.
• Track the KPIs that matter, like cost per lead, cost per sale and return on ad spend, and report them to leadership.
• Paid ads. Plan, launch and test our paid ads on platforms like Facebook and Instagram, track what each lead and sale costs, and move budget to the ads that work.
• Emails, texts and webinars. Plan the emails and texts we send agents from signup to first order and after, and run the marketing for our webinars and launches. Our copywriter writes them with you, and our GoHighLevel specialist sets them up in GoHighLevel, the software we use for emails, texts and web pages.

Requirements

• 3+ years leading a team.
• Paid ads. You’ve used paid ads to help scale a business from 7 to 8 figures in revenue.
• Emails and texts. You’ve run email and text campaigns that turned leads into buyers.
• Strong writing. You write clear, persuasive copy for US buyers.
• Design sense. You can tell a designer exactly what to change and keep the brand consistent.
• Tracking KPIs. You know which numbers show whether marketing is working, and you track them closely.
• Tools. You’ve worked with GoHighLevel and project tools like Monday.com.

Preferred

• Nice to have: You speak and write English and Spanish fluently.

Benefits

• Fully remote. Work from anywhere in the US or Canada.
• You’ll run your own department, with support from our leadership team.
• You’ll work directly with our CEO and leadership team.
• You’ll join a company on the path to major growth.
• Your role can grow as the company grows.