Senior Marketing Specialist

Responsibilities

• Develop and execute multi-channel regional marketing programs through entire customer journey, to include campaigns, website and social promotional activities, press releases, promotional materials, ads, webinars, events, development of prospect lists by persona, country, product groupings, and run customer communications, and/or other activities.
• Establish relevant market-based tactics and SMART success measurements integrated marketing campaigns aligned with best practices to support sales and NA market efforts.
• Lead and support integration of marketing initiatives tied to key events, including tradeshows, regional events, and customer programs.
• Develop and align content, messaging, and campaign assets to ensure readiness across stakeholders and channels.
• Ensure event-driven activities are fully integrated into demand generation strategies.
• Drive lead management, including capture, nurturing, and coordination of leads to ensure sales and marketing best practices and business growth.
• Ensure all regionally developed materials align under the corporate image, positioning, and messaging throughout all laboratory solutions, promotional materials, campaigns, events, and all other mediums.
• Ensure all materials are aligned with internal review processes, QARA regulations, and reviewed by digital marketing for alignment to brand.
• Responsible for performing all duties in compliance with FDA’s Quality System Regulation (QSR), ISO13485, and all other international regulatory requirements with which Clinisys complies.
• Organize and maintain multimedia assets within the digital asset management system (Brand Central) and approvals within the designated storage location (Files Hub).

Requirements

• Bachelor’s Degree in Marketing, Business Administration, Communications, or related discipline.
• 3-5 years experience in marketing communications and campaign creation.
• Proficiency in Microsoft tools, including PowerPoint, Excel, Teams, and SharePoint.
• Demonstrated experience working in a corporate or agency environment.
• Experience supporting or coordinating trade shows, customer events, or conferences.
• Demonstrated experience working cross-functionally with sales, product, and marketing teams to execute multi-channel marketing campaigns and GTM initiatives.
• Demonstrated experience in regional marketing focused on content generation, lead generation, awareness campaigns, and supporting product launches/releases/EOL/EOS.
• Experience working with CRM and marketing automation platforms (e.g., HubSpot, Salesforce) for campaign execution, lead management, and performance tracking.
• Experience analyzing campaign performance metrics and using data to inform optimization decisions.

Preferred

• Multi-channel Healthcare B2B lead generation experience.
• Experience with SaaS and cloud-based solutions.
• Ability to communicate with and present to clinical and technical experts and leadership.
• Experience with laboratories, medical devices, or healthcare information systems.
• Experience in event-driven pipeline generation strategies.

Benefits

• Our benefits are designed to help you move forward in your career, and in areas of your life outside of work. From health and wellness benefits, 401 (k) Savings Plan, stock incentive programs, paid time off, parental leave, and tuition assistance, we've got you covered with our total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.