Responsibilities

• Build and maintain operational reporting on funnel performance, lifecycle stage conversion, routing efficiency, and campaign engagement metrics
• Partner with BI and Data teams on dashboard development and operational analytics
• Validate reporting outputs and troubleshoot data discrepancies across Salesforce, Marketo, and connected GTM systems
• Identify trends, gaps, and optimization opportunities through data analysis, and bring findings directly to the Director of Marketing Operations
• Manage lead and contact scoring models aligned to buying intent, engagement signals, and funnel stage
• Own RingLead routing logic and lead/account matching across sales teams
• Continuously improve speed-to-lead and inbound lead qualification frameworks
• Perform daily QA on Marketo smartlists, Salesforce routing reports, and RingLead workflows to catch and resolve mis-routed or unsynced records
• Troubleshoot and resolve lead routing and scoring issues as they arise, and escalate systemic issues to the Director of Marketing Operations
• Manage the handoff process between Marketing and Sales; including sales alerts and follow-up flows

Requirements

• 3+ years of experience in marketing operations, marketing analytics, or a related data/systems role, ideally at a B2B SaaS or technology company
• Prior hands-on experience with marketing analytics or reporting tools
• You have deep understand of core marketing KPIs and what drives them
• Working knowledge of Salesforce and Marketo, or similar CRM/marketing automation platforms
• Experience with, or strong aptitude for, lead routing and scoring logic
• Comfortable working with data at the record level: profiling, cleaning, and reconciling data across systems
• Strong attention to detail and a QA mindset
• Demonstrated interest in or exposure to using AI tools to support analysis or QA work
• Strong communication and organizational skills and experience presenting to senior leadership teams

Preferred

• Experience with RingLead or a similar lead routing/matching tool
• Experience with a BI tool (Looker, Tableau, or similar)
• Basic SQL proficiency and able to identify and fix code in collaboration with data analytics teammates