Responsibilities

• Own D2C growth strategy and results, including customer acquisition, revenue, CAC, ROAS, and other key growth targets.
• Lead brand and performance marketing investment across TV/CTV, paid search, paid social, digital video, Amazon, and emerging channels.
• Own media strategy, budget, and allocation, continually optimizing investment based on performance and incrementality.
• Build a rigorous experimentation engine across channels, audiences, creative, offers, landing pages, and conversion experiences.
• Partner with Creative to develop high-performing work that builds the Ting brand and drives action.
• Identify and scale new growth opportunities across the D2C funnel.
• Own agency and media partner relationships, setting clear expectations and holding partners accountable for results.
• Own the marketing data and technology ecosystem, ensuring the right systems, integrations, and processes are in place to support the organization.
• Lead marketing measurement and attribution, including CAC, LTV, ROAS, incrementality, funnel performance, and channel effectiveness.
• Ensure marketing data is accurate, connected, and actionable across platforms and customer touchpoints.

Requirements

• 10+ years of experience across growth marketing, D2C, performance marketing, and/or marketing operations.
• Proven experience owning and scaling significant consumer marketing investments across brand and performance marketing.
• Strong command of customer acquisition economics and marketing analytics, including CAC, LTV, ROAS, attribution, incrementality, and forecasting.
• Deep understanding of marketing data, measurement infrastructure, tracking, attribution, and MarTech systems.
• Experience connecting data across advertising platforms, websites, ecommerce, CRM/lifecycle systems, and BI environments.
• Experience building measurement and experimentation frameworks that identify what is truly driving growth.
• Strong analytical skills with the ability to translate complex data into clear insights, decisions, and investment recommendations.
• Strong creative judgment and an understanding of how brand and performance work together to drive growth.
• Experience managing agencies, vendors, and technology partners.
• Strong cross-functional leadership skills and the ability to work effectively across Marketing, Creative, Product, Engineering, and Finance.

Benefits

• By joining our team, you will have the opportunity to be a part of a groundbreaking technology that is creating a new category while helping to protect families, homes, and communities from the devastating impacts of electrical fires. We are a passionate team, dedicated to revolutionizing fire prevention to make the world a safer place. Our pace and growth trajectory offer exceptional opportunities for professional development, and we offer competitive compensation and comprehensive benefits.