Responsibilities

• Own the administration, governance and optimization of HubSpot and serve as Marketing’s primary partner for its integration with Salesforce and other marketing platforms.
• Manage end-to-end email marketing operations, including campaign builds, testing, scheduling, deployment, quality assurance, deliverability and ongoing optimization.
• Develop and manage marketing automation, nurture programs and lifecycle journeys that support acquisition, engagement, conversion, renewal and re-engagement across WorldatWork programs and audiences.
• Own marketing audience segmentation and targeting, including dynamic lists, personalization, suppression criteria and campaign audiences, in partnership with internal business and data stakeholders.
• Ensure accurate flow and appropriate use of marketing and customer data across HubSpot, Salesforce and other platforms; partner with internal teams on data quality, governance and database health.
• Translate campaign and business objectives into scalable marketing workflows and automated customer experiences, identifying opportunities to connect audiences across membership, education, research, events and other offerings.
• Establish and maintain standards for campaign setup, tracking, lead capture, lifecycle management and marketing data practices to support consistent execution and measurement.
• Serve as Marketing’s martech subject-matter expert, evaluating platforms, integrations and process improvements and partnering with IT, vendors and internal stakeholders to optimize the marketing technology ecosystem.
• Partner with integrated marketing, growth and analytics, creative and agency resources to execute high-volume, multi-channel campaigns efficiently and effectively.
• Continuously identify opportunities to automate manual processes, improve workflows and increase the efficiency, quality and scalability of marketing operations.

Requirements

• 5+ years of experience in marketing operations, marketing automation, lifecycle marketing, CRM or related disciplines, with demonstrated ownership of marketing systems and processes.
• Significant hands-on experience with the HubSpot platform required; Salesforce experience strongly preferred.
• Demonstrated experience developing and executing email campaigns, automated workflows, audience segmentation, personalization and customer lifecycle journeys.
• Strong understanding of CRM and marketing automation integrations, including data flows, lead capture, campaign tracking and lifecycle management.
• Experience with email deliverability, testing, quality assurance and optimization, with a strong understanding of email marketing best practices.
• Experience managing marketing data quality, audience segmentation and database governance in partnership with CRM, technology or other internal stakeholders.
• Strong understanding of digital campaign tracking and measurement, including UTM structures, campaign taxonomy and attribution fundamentals.
• Demonstrated ability to translate marketing and business objectives into scalable technical solutions, automated workflows and efficient processes.
• Strong project management, analytical, problem-solving and organizational skills, with the ability to manage multiple priorities in a high-volume marketing environment.
• Collaborative and service-oriented approach, with the ability to work effectively across the broader Marketing team, technology partners, business stakeholders and external vendors.

Preferred

• Experience supporting multiple products, audiences or business lines in an association, membership organization, B2B or similarly complex marketing environment preferred.

Benefits

• In WorldatWork, we offer a competitive and comprehensive total rewards package. The benefits for this position include ongoing professional development training opportunities, health, dental, vision, well-being, health savings, flexible spending, retirement, and annual discretionary bonus. For a further description of our benefits please go to https://worldatwork.org/careers.