Responsibilities

• Funnel Performance & Conversion Optimization
• - Identify opportunities and leaks within the funnel to drive more demos, increase arrival rate, and accelerate sales cycles and velocity (CRO)
• - Report on and analyze results of A/B testing, CRO experiments, and campaign optimizations.
• Reporting & Attribution
• - Build and maintain attribution reporting to track campaign & event effectiveness, pipeline influence, and ROI across channels and stages of the buyer journey.
• - Develop and maintain custom dashboards and reports in HubSpot for marketing KPIs, pipeline attribution, and campaign performance.
• - Provide actionable insights and educate teams on how to interpret and apply the data to improve performance and decision making.
• Website & Search Performance
• - Technical SEO knowledge and AEO support
• - Partner with development teams to monitor and maintain Google Search Console and address website crawlability and indexing issues.

Requirements

• 5+ years of experience in marketing operations, with hands-on ownership of HubSpot marketing and CRM features.
• You operate AI-first. You've connected LLMs to your stack (Claude MCP, HubSpot AI, or equivalent) and built workflows that run without you for marketing automation, pipeline prediction, and analytics.
• Proven experience managing marketing-to-sales handoff workflows, including lead scoring, lifecycle stages, and campaign attribution.
• Experience supporting both sales-led and product-led growth models, with a strong focus on building marketing reporting infrastructure that measures funnel performance, attribution, and conversion across both motions.
• Demonstrated ability to build and maintain integrations between marketing, CRM, and enablement platforms.
• Experience creating documentation and playbooks for internal marketing workflows and tools.
• Strong understanding of digital performance metrics, especially across email, paid media, and content channels.
• Familiarity with Google Analytics, Google Search Console, and lead attribution modeling.
• Experience managing marketing campaign projects in Asana or similar tools.
• Excellent analytical, documentation, and cross-functional collaboration skills.

Preferred

• Familiarity with ABM platforms such as Demandbase, 6sense, or RollWorks.
• Hands-on experience with website behavior tracking tools such as Decibel, Hotjar, or similar.
• Basic proficiency in HTML/CSS for reviewing email and landing page builds.
• Understanding of paid ad platforms including Meta, LinkedIn, TikTok, and Google Ads.
• Exposure to Twilio, Gong, and Slack integrations in a marketing context.
• Asana Ambassador Certification (or demonstrated expertise managing large projects in Asana)
• Meta Blueprint Certification (for Facebook/Instagram ads management)
• LinkedIn Marketing Labs Certification (for LinkedIn Campaign Manager)

Benefits

• Perks - What you can expect: - Competitive salaries - Remote/hybrid environment - Potential equity compensation for outstanding performance - Flexible PTO - Company-wide sponsored lunches - Company paid disability and life insurance benefits - Company paid family and medical leave - Medical, dental, and vision insurance benefits - Discounted pet insurance - FSA/DCA and commuter benefits - 401k - Credits for online and in-person fitness classes/gym memberships - Recovery suite at HQ – includes a cold plunge, sauna, and shower