Responsibilities

• Build and maintain pre-appointment SMS and email campaigns, including audience logic, timing, sequencing, and content assembly.
• Configure test and control group assignment according to approved experimental designs, including audience splits, randomization, and holdout groups.
• Maintain suppression and exclusion rules so that overlapping campaigns do not compromise test populations or test validity.
• Perform quality assurance prior to every launch, including seed testing, rendering checks across devices and email clients, link validation, personalization verification, and message formatting.
• Monitor and manage deliverability across SMS and email, including carrier registration, domain authentication, sender reputation, and bounce and complaint rates.
• Track and report delivery performance, distinguishing messages sent from messages successfully delivered.
• Maintain the campaign calendar to prevent conflicts between concurrent tests and routine patient communications.
• Maintain the flow of data between scheduling systems, the messaging platform, and reporting, so that delivery and response data are available for analysis.
• Process opt-outs and consent changes accurately and within required timeframes.
• Ensure all outbound patient communications comply with applicable regulations and organizational policy.

Requirements

• Bachelor’s degree or equivalent practical experience.
• 3+ years of experience in marketing operations, campaign operations, or lifecycle marketing.
• Hands-on experience administering an email service provider or multichannel messaging platform, such as Braze, Iterable, Salesforce Marketing Cloud, HubSpot, or Klaviyo.
• Demonstrated experience configuring A/B tests, audience segmentation, and holdout groups.
• Working knowledge of email and SMS deliverability, including SPF, DKIM, DMARC, sender reputation, and carrier registration requirements for SMS.
• Working knowledge of TCPA and CAN-SPAM requirements as they apply to SMS and email programs.
• Strong attention to detail and established quality assurance practices.
• Proficiency in SQL, or demonstrated ability to build and validate audience lists from source data.

Preferred

• Healthcare experience is a plus but is not required for this role.
• Experience in healthcare or another regulated industry.
• Experience with a patient engagement or healthcare communication platform, such as Luma Health, Artera, Relatient, or WELL.
• Working knowledge of HIPAA as it applies to patient communications.
• Experience developing communications for older adult or accessibility-sensitive audiences.
• Familiarity with EHR or practice management data.
• Experience supporting a structured testing or experimentation program.