Senior Marketing Operations Manager

Responsibilities

• Map end-to-end marketing attribution and build the tracking that shows how demand gen and product marketing campaigns influence pipeline and revenue
• Own the systems and setup behind every campaign, event, and in-app message, including list building and lifecycle triggers, so tracking works correctly from day one
• Lead the shift from manual campaign and project work into automated workflows, freeing our team to focus on strategy instead of setup
• Partner with Tech Ops and RevOps to keep marketing data clean and aligned across the stack, without duplicating work already happening elsewhere
• Build our AI native marketing function, designing and shipping the automations and agents that scale work across demand gen and product marketing

Requirements

• 4-5 years running marketing operations in a complex, enterprise B2B environment, not a startup or single-product business, because Teamworks' multi-product, multi-market structure makes attribution genuinely harder to map
• A track record of building marketing attribution and campaign tracking from scratch, not just maintaining systems someone else designed
• Direct experience shifting marketing work from manual to automated, including AI-built automations or agents, not just using AI tools day to day
• Working knowledge of the marketing tech stack, including how campaign, CRM, and in-app messaging systems connect and where data breaks down
• Comfort operating as a team of one, owning strategy and execution without a team to delegate to, at least initially

Preferred

• Experience with HubSpot, Salesforce, or customer.io or an equivalent in-app messaging platform
• Familiarity with website analytics tools like Google Analytics and how to tie web behavior into the broader attribution picture
• Background in sports, media, or another complex vertical