Responsibilities

• Lead operational execution across all demand generation programs, ensuring campaigns are built, launched, tracked, and reported with precision and consistency
• Translate GTM strategy and quarterly priorities into executable, multi-channel campaigns with clear timelines, ownership, and defined pipeline targets
• Maintain campaign calendars, workflows, and cross-functional coordination
• Establish and enforce QA processes, documentation, and execution standards
• Own campaign architecture including UTMs, tracking logic, and system integrity
• Build and deploy campaign assets within marketing systems (emails, landing pages, segmentation, audience lists, dashboards)
• Partner closely with RevOps on attribution and data alignment while retaining ownership of marketing execution
• Manage campaign KPIs, pipeline contribution, and channel-level optimization plans
• Drive reporting consistency and performance visibility across the Demand Gen team
• Identify operational gaps and implement scalable improvements

Requirements

• 5+ years of experience in B2B demand generation, growth marketing, or marketing operations within a SaaS environment
• Demonstrated experience executing and coordinating multi-channel campaigns across paid media, events, webinars, ABM, and email marketing
• Strong operational discipline with the ability to independently manage campaign build, tracking architecture, budgets, and performance reporting
• Hands-on experience with marketing automation platforms, CRM systems, and attribution/reporting tools
• Experience building and optimizing email nurture and lifecycle programs
• A data-driven mindset with the ability to analyze performance, manage pipeline KPIs, and translate insights into action
• Strong project management skills with the ability to manage multiple concurrent initiatives in a fast-paced environment
• Strong presentation skills, including advanced PowerPoint and Google Slides capabilities for executive-ready reporting

Preferred

• Experience with modern GTM and signal-based targeting tools (e.g., Clay, HockeyStack, enrichment platforms) preferred