Senior Marketing Operations Manager at OneSpan | USA | $150K/yr – $170K/yr

OneSpan

Senior Marketing Operations Manager

USA (Remote)

$150K/yr – $170K/yrSenior Level6+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize core lead, contact, and account life-cycle operations across key data hubs to speed conversions and improve data hygiene.

Lead routing and scoring: ensure accurate assignment, enrichment, and ICP-based routing across global teams.
Data integrity and governance: deduplication, matching, enrichment, and clean, complete records across systems.
Cross-functional enablement: partner with Marketing, Sales, and IT to scale GTM capabilities and boost pipeline velocity.

Job Description

Responsibilities

Own and optimize global lead, contact, and account lifecycle processes across Salesforce, Marketo, LeanData, RingLead, Qualified, and ZoomInfo
Manage and enhance lead routing, account matching, assignment logic, and territory alignment frameworks
Partner with Sales leadership, Demand Generation, and Sales teams to improve pipeline velocity and lead conversion performance
Support GTM scalability through automation, governance, and process standardization initiatives
Own LeanData routing graphs and lead/account matching logic across global sales teams
Maintain and optimize lead-to-account matching, deduplication, and enrichment workflows
Continuously improve speed-to-lead processes and inbound lead qualification frameworks
Support account segmentation and ICP-based routing strategies
Manage RingLead enrichment workflows, account tagging, normalization, and data governance initiatives
Oversee ZoomInfo integrations and enrichment processes within Salesforce and Marketo

Requirements

6+ years of experience in Marketing Operations, Revenue Operations, or GTM Systems within a B2B SaaS or technology organization
Deep hands-on expertise with Salesforce and Marketo
Experience building and managing lead routing frameworks, scoring models, and enrichment workflows
Strong understanding of lead lifecycle management, funnel operations, attribution, and GTM processes
Experience partnering cross-functionally with Marketing, Sales, SDRs, Product Marketing, and IT
Analytical mindset with strong troubleshooting and process optimization capabilities
Excellent communication and stakeholder management skills
Ability to balance strategic initiatives with hands-on operational execution
Strong experience administering and optimizing: LeanData, RingLead, Salesforce, Salesloft, Marketo, Qualified Chat, ZoomInfo, Drift Email or similar conversational engagement tools

Preferred

SQL knowledge and experience working with BI/reporting validation processes strongly preferred
Ability to troubleshoot data discrepancies and validate reporting outputs across integrated systems
Familiarity with Tableau, BI/reporting tools, or data warehouse environments
Experience supporting both inbound and outbound GTM motions
Familiarity with attribution modeling and account-based marketing frameworks
Experience working in global B2B enterprise software organizations

OneSpan

3.0 Glassdoor

OneSpan delivers cutting-edge solutions in two key areas: advanced secure authentication and digital agreements. Our secure authentication solutions protect devices, users, and applications with robust multi-factor and passwordless authentication and other fraud prevention technologies. Our digital agreements solutions combine identity verification, electronic signatures, and digital workflows to streamline agreements, enhance compliance, and accelerate business processes. We empower organizations to automate and secure both customer-facing and revenue-generating processes, supporting a wide range of use cases—from simple transactions to complex workflows requiring elevated security. Trusted by global blue-chip enterprises, including more than 60% of the world’s 100 largest banks, OneSpan processes millions of digital agreements and billions of secure authentication transactions in more than 100 countries annually.

Founded in 1991

Boston, Massachusetts, USA

606 employees (24 in marketing)

www.onespan.com

43% recommend to a friend

51% CEO approval