Responsibilities

• Own marketing planning and execution workflows (intake, prioritization, timelines, resourcing) to ensure predictable delivery.
• Lead marketing technology and automation strategy (e.g., MAP/CRM integrations, lead lifecycle, routing, scoring, enrichment).
• Work with data team to build and maintain reporting and dashboards for funnel performance (MQL→SQL, pipeline, conversion, velocity, CAC/LTV inputs), and help establish clear definitions/SLAs.
• Drive segmentation and audience strategy to improve targeting, personalization, and lifecycle performance.
• Partner with Demand Gen, Lifecycle, Content, and Product Marketing to operationalize GTM and campaign measurement frameworks.
• Manage data quality initiatives (UTM governance, deduping, taxonomy, source-of-truth alignment) to improve attribution and analytics.
• Identify and implement process improvements and tooling enhancements that reduce manual work and increase program scale.
• Support experimentation (A/B tests, holdouts), measurement, and learnings documentation to improve marketing ROI

Requirements

• 5–8 years of Marketing Operations and/or Revenue Operations experience in B2B SaaS (or similar high-velocity GTM environment)
• Hands-on experience owning a marketing automation platform and CRM integration
• Required experience in HubSpot
• Strong analytics and reporting skills; comfort with funnel metrics, cohort analysis, and building dashboards (e.g., Looker/Tableau/Mode/HubSpot/SFDC reporting)
• Deep understanding of lead lifecycle, routing, scoring, and attribution concepts; ability to translate business questions into measurable frameworks
• Experience building scalable processes (campaign intake, QA checklists, UTM governance, documentation) across multiple stakeholders
• Excellent cross-functional communication and project management; ability to influence without authority
• High attention to detail and a systems mindset; you balance strategic thinking with execution

Preferred

Benefits

• Private health insurance, including plan options at no cost to employees
• Paid parental leave
• Flexible time off policy
• Flexibility to work from home Monday and Friday, unless posted as a fully remote role
• Mental health support with Workplace Options
• Family planning support with Maven
• $100 per month Lifestyle Stipend to spend on fitness, health and wellness, and other activities
• Wellness Days - Fronteers get an additional day off on months with no holidays
• Winter Break - Our offices are closed from Christmas to New Year's Day!