Director, Marketing Operations

Virginia, IL (Remote)

$140K/yr – $170K/yrSenior Level6+ years expFull time

Posted 22 hrs ago

Job Summary

Own and optimize end-to-end marketing automation across data-driven audience segmentation, email programs, and reporting; lead scoring and nurturing to drive MQLs; manage marketing tech integrations and data hygiene to power scalable campaigns.

  • Lead end-to-end automation programs and email campaigns
  • Develop segmentation and data-driven optimization strategies
  • Oversee marketing tech integrations and data integrity

Job Description

Responsibilities

  • Own end-to-end marketing automation (HubSpot) processes and workflows to support audience segmentation, campaign design/build, lead routing, lead scoring and campaign effectiveness reporting
  • Responsible for overseeing, implementing, analyzing and optimizing all automated marketing programs, including email
  • Craft audience segmentation strategies to incorporate available demographic and behavioral criteria from multiple sources within the marketing data ecosystem; will support segmentation necessary when ABM is launched
  • Uses customer segmentation data to enhance the effectiveness of automation and event-triggered marketing activities through tailored messaging, channel usage, customer targeting, and timing, generating demand and nurturing interest at scale across our customer base
  • Develop and optimize communication content and cadence through rigorous A/B testing and experimentation, ultimately driving analysis of results and making recommendations for future testing and rollout of campaigns
  • Lead monitoring and optimizing of lead scoring and lead nurturing programs to increase MQL volume and velocity
  • Project manage and execute email marketing campaigns, providing reporting, insights, and suggestions for tactic and channel optimization:
  • - Craft email strategy and recommended optimizations
  • - Leverage email best practices
  • - Monitor and protect ESP reputation
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Hanover Research

Hanover is a leading provider of research and analytics for thousands of organizations worldwide. Our company consists of researchers, analysts, and account professionals that provide clients with critical insights that drive success. As a full-service market research firm, we apply multiple research methodologies to best serve our clients’ needs– from surveys and focus groups to market scans and quantitative data analysis. Our unique service model allows us to be a true strategic partner to clients, delivering critical insights more quickly and at a lower cost than traditional firms. For more information, visit www.hanoverresearch.com. Follow us on Twitter @HanoverResearch.Our Clients:Hanover’s clients come in all shapes and sizes, from established global organizations, to emerging companies, to educational institutions. Their operating models are often lean, but their need for analytical rigor in decision making is equal to that of larger competitors. From CEOs and CMOs to Superintendents, Provosts, Chief Academic Officers and VPs of Finance, our research informs decisions at any level and across any department, capitalizing on our exposure to many industries and challenges. Our Employees:Hanover hires the best and the brightest talent available – from statisticians and survey experts to research generalists, and sales and account professionals. Our employees are smart, driven, and dedicated to helping our clients and each other succeed. To view current job openings, visit careers.hanoverresearch.com Our Service Model: Hanover is the only firm that provides custom market research for an annual fixed fee. Under this model, we have brought hundreds of researchers with a variety of industry and methodological expertise under one roof, allowing our clients to tap into their skills only for the time when their project requires it. Clients have the flexibility to quickly pivot from project to project, reprioritizing as organizational goals and needs change. Our model is powered by our research queue in which clients can request an unmetered number of research queries that are delivered one at a time.

Founded in 2003
Arlington, Virginia, USA
372 employees (58 in marketing)

Salaries

Posted range

$140K/yr – $170K/yr

Taken straight from the job posting.

See all Hanover Research salaries

Marketing Team

Marketing Team Size
58 (16% of company)
Median Tenure
5.3 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
40.9K
Monthly Google Ads Budget
$78.2K
Traffic Source Mix
Search
40.9%
Direct
50.7%
Referral
6.3%
Social
0.7%
Paid
1.3%

Headcount Trend

Current headcount: ~372

Recent News

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Director, Marketing Operations

Hanover Research · Virginia, IL · Remote