Responsibilities

• Own the end‑to‑end Marketing Operations strategy for a scaled organization, balancing flexibility with governance
• Act as the primary Marketing Ops partner to senior marketing leadership
• Own and actively manage the marketing technology stack (e.g., Dreamdata, Marketo, and related tools). Responsibilities include Marketo configuration and optimization such as multi‑market MQL rule automation, data flow and synchronization between Marketo and Salesforce, automated email trigger and nurture setup, event lead imports, and lead routing and tracking
• Configure, optimize, and troubleshoot systems to support campaigns, launches, and lifecycle programs including email, landing pages, and lead flows
• Ensure data quality, integrations, and system performance across tools through thorough QA of all implementations
• Lead vendor selection, renewals, and day‑to‑day tool optimization
• Establish and maintain scalable workflows, templates, and operating rhythms
• Identify gaps in the marketing technology stack and recommend tools to improve efficiency, capability, and scale
• Identify operational bottlenecks and design solutions that scale globally and work across functions
• Partner closely with the CRM and RevOps teams to manage approvals, releases, and cross‑tool dependencies