Senior Marketing Operations (Growth Analyst) - New York/LA

Responsibilities

• Serving as the primary analytics partner in client conversations, translating complex data findings into clear growth moves and driving feedback loops between marketing and creative teams.
• Owning tracking and measurement implementation end-to-end across mobile app and web platforms, including MMPs such as Adjust/AppsFlyer, GTM, product analytics platforms, and publisher SDKs/pixels, from solution design and implementation through validation and troubleshooting.
• Advising on advanced measurement strategies including martech stack design, incrementality, and privacy frameworks (SKAN, CMP, CAPI) , helping leadership teams navigate measurement gaps and make investment decisions with greater confidence.
• Designing decision-ready BI reporting (Sigma, Looker, Tableau) and standardizing analytical workflows to keep reporting scalable across accounts.
• Elevating team standards & bridging technical insights by sharing best practices, leading trainings on analytical tools, and translating complex Data Science and Engineering findings into clear business strategy for clients.
• Integrating AI workflows and automation into daily analytics work to reduce manual effort, accelerate analysis and reporting, and create efficiencies that improve client outcomes.

Requirements

• Experience: Proven track record (~4+ years) in digital analytics (mobile app & web), owning measurement strategy, MMP and web tracking implementations, and serving as a direct client partner.
• Tracking & Attribution Mastery: Hands-on experience architecting setups across MMPs (Adjust, AppsFlyer), publisher pixels, GTM, and product analytics (GA4, Mixpanel, RevenueCat). Deep fluency in attribution models, lookback windows, and privacy frameworks (SKAN, CMP, CAPI).
• Client Ownership: Primary analytics lead on key accounts with experience running strategy calls, navigating ambiguous requests, and driving alignment across fast-moving stakeholders.
• Data Pipelines & Cohort Analysis: Skilled in building data pipelines from API calls to BI transformation (Sigma, Looker, Tableau), pairing acquisition data directly with downstream outcomes like retention, ROAS, LTV, and cohort performance.
• Ownership & High Standards: Proactive problem-solver who navigates ambiguous client needs, communicates complex data clearly to non-technical leads, and takes full accountability for outcomes.

Preferred

• Experience with incrementality testing, lift testing, or Media Mix Models (MMM).
• Integrating AI workflows and automation into daily analytics work to reduce manual effort, accelerate analysis and reporting, and create efficiencies that improve client outcomes.

Benefits

• 25 Days PTO to recharge.
• Health Benefits designed to support your total wellbeing.
• 401(k) with Matching to invest in your future.
• Hybrid Work Model balancing flexibility with face-to-face collaboration (Minimum 2 days in-office in New York or Los Angeles).
• Skill Development in an agile environment with direct mentorship and strategic analytical influence.