Responsibilities

• Architect and maintain single source of truth dashboards in our BI tool that enable marketing leadership to monitor performance, forecast pipeline, and allocate budget with confidence
• Translate complex multi-touch attribution datasets into compelling executive-ready narratives that inform strategic decision-making and quarterly business reviews
• Execute advanced SQL queries to extract, transform, and synthesize data from Salesforce CRM, Marketo, and other marketing technology platforms into actionable insights
• Lead the triage and delivery of ad hoc analytics requests, balancing urgency with rigor to ensure stakeholders receive timely, accurate, and contextually relevant analysis
• Drive organizational enablement by training marketing team members on dashboard usage, data interpretation, and self-service analytics capabilities
• Collaborate with IT, RevOps, and finance teams to ensure data integrity, governance, and alignment across enterprise reporting systems

Requirements

• Bachelors degree in Marketing, Business Analytics, Data Science, Statistics, Economics, or a related quantitative field
• 5+ years of experience in marketing analytics, business intelligence, or data analysis within B2B technology or SaaS environments
• Advanced expertise in business intelligence and dashboarding tools such as Tableau, Power BI, or Looker with a proven track record of building executive-facing reports
• Strong proficiency with SQL and data extraction methodologies to query relational databases and manipulate large datasets
• Deep familiarity with B2B marketing platforms and CRM environments, including hands-on experience with Marketo and Salesforce
• Proven ability to translate complex datasets into compelling, executive-ready presentations and strategic recommendations that drive business outcomes
• Detail-oriented, inquisitive, and collaborative attitude with demonstrated experience navigating multinational B2B technology organizations

Preferred

• Experience with long, complex B2B sales cycles and the multi-touch attribution models that accompany enterprise buying journeys
• Proficiency with web analytics platforms such as Google Analytics 4 or Adobe Analytics
• Hands-on experience with third-party marketing analytics and attribution tools such as HockeyStack, Marketo Measure, DreamData, or similar platforms
• We value experience with enterprise platforms such as Salesforce or ServiceNow, as these skills translate well into our Enterprise-Grade Orchestration environment.

Benefits

• Benefits Appian offers a comprehensive benefits package designed to support your health, wellbeing, and financial future. Benefits may include health coverage, Employee Assistance Program (EAP) with free mental health support, life and disability insurance, an Employee Stock Purchase Program (ESPP), a retirement/pension plan, wellness dollars, tuition reimbursement, family-forming benefits and more. Benefits vary by country—please ask your Talent Acquisition contact for details specific to the location you are applying to.