Senior Marketing Manager

USA (Remote)

$90K/yr – $120K/yrSenior Level5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own cross-functional marketing that directly fuels revenue for New Business Development and Client Success, balancing agency-driven demand gen with sales enablement and collateral playbooks.

  • Take ownership of demand-gen programs with external partners and internal stakeholders to move opportunities through the sales cycle.
  • Build and optimize sales tools and collateral aligned to verticals and messaging for RFPs, proposals, and client outreach.
  • Translate strategy into executable campaigns and asset kits with tight execution and quality focus.

Job Description

Responsibilities

  • Collaborate with New Business Development and Client Success leadership and Executive Management to define and continuously improve Marketing initiatives and best practices.
  • Work directly and together with outside advertising agency, prioritizing demand generation for the New Business Development and Client Success teams.
  • Support high-quality sales tools for multiple external audiences, versioned by vertical market as needed, and distribute to New Business Development and Client Success teams.
  • Create, manage, and continuously improve sales collateral—including presentations, brochures, proposals, RFP/RFI responses, and sales kits—ensuring alignment with brand, messaging, and strategic goals.
  • Assist New Business Development and Client Success teams with custom proposals and responses to RFPs.

Requirements

  • Bachelor’s degree in Marketing.
  • 5-7+ years of experience in B2B marketing strategy and implementation, Marketing, and product marketing.
  • Proven experience managing external agencies and driving results through partners.
  • Deep understanding of the sales cycle and how marketing supports revenue.
  • Ability to translate strategy into execution with attention to detail.
  • Superior written and verbal communication skills.
  • Proficiency with Microsoft Office, including Word, Excel, PowerPoint, and Outlook.
  • Experience with HubSpot, Salesforce, and project management tools like Asana preferred.
  • Availability for some business travel.
  • Must be a US citizen or authorized to work in the United States.

Benefits

  • Medical, Dental, and Vision Coverage
  • 401(k) Retirement Savings Plan with Company Matching
  • Flexible Time Off Program
  • Paid Company Holidays
  • Flexible Spending Accounts with Health and Dependent Care Options
  • Paid Parental Leave
  • Short- and Long-Term Disability Plans
  • Basic and Voluntary Life Insurance
Wiland logo

Wiland

Wiland is the marketing data company that leading brands and organizations trust to help them achieve their most important business objectives. Wiland’s audience and data products are fueled by the largest set of consumer spending signals ever assembled and the most advanced AI-enabled predictive modeling platform. The company serves as an industry innovator of targeted marketing solutions that have their foundation in consumer data ethics and privacy protection.Wiland also has the largest donor database in America. By helping marketers and fundraisers analyze, enrich, scale, and activate their first-party data, Wiland enables them to run high-performing multichannel campaigns that produce maximum ROI. Since 2005, Wiland has assembled the brightest minds, the best modeling platforms, and the most comprehensive, detailed consumer spending data to create profitable connections between brands and their ideal customers.In addition to its reputation as a data-driven marketing leader, Wiland is also a company recognized for its culture of honesty, integrity, and transparency. Clients, vendors, partners, and consumers are treated with the utmost respect and kindness as valued stakeholders in the company’s success. Wiland has also received numerous top workplace designations and awards for excellence.Follow Wiland here on LinkedIn to learn how you can achieve your goals for revenue growth and profitability.

Founded in 2005
Longmont, Colorado, USA
284 employees (26 in marketing)

Traffic Signals

Monthly Visitors
121.1K
Monthly Google Ads Budget
$17.7K
Traffic Source Mix
Search
19.3%
Direct
75%
Referral
4.2%
Social
0.5%
Paid
0.9%

Headcount Trend

Current headcount: ~284

Marketing Team

Marketing Team Size
17 (6% of company)
Median Career Experience
13 years
Median Tenure
5.3 years
Marketing Roles Posted (Last 30 Days)
1

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