Senior Marketing Manager

Responsibilities

• Develop and execute annual marketing plans for the wound care portfolio, aligned with commercial objectives and revenue targets.
• Lead go-to-market strategy for new product launches, including positioning, messaging, pricing input, and launch readiness across functions.
• Conduct market research and competitive analysis to identify customer needs, market trends, and growth opportunities across care settings.
• Create clinically grounded, compliant marketing materials such as sales aids, brochures, case studies, digital content, and training tools.
• Partner with Clinical and Medical Affairs to translate clinical data and health economic evidence into value propositions for clinicians, administrators, and payers.
• Plan and manage presence at key industry conferences (e.g., SAWC, WOCN, ACCWS), including booth strategy, symposia, and KOL engagement.
• Build and maintain relationships with key opinion leaders and wound care specialists.
• Support the sales team with tools, training, and campaigns that drive pull-through and account growth.
• Manage digital marketing initiatives, including website content, email campaigns, social media, and HCP-targeted programs.
• Track campaign performance and market metrics, and adjust strategies based on data.

Requirements

• Bachelor’s degree in marketing, Business, Life Sciences, or a related field; MBA preferred.
• 7years plus of marketing experience in medical devices, with at least 3 years in wound care, surgical, or a related clinical area.
• Demonstrated success with product launches and lifecycle management.
• Strong understanding of wound care treatment pathways, care settings, and reimbursement dynamics (e.g., DRG, CPT/HCPCS, GPOs, IDNs).
• Experience working with KOLs and translating clinical evidence into marketing messages.
• Excellent written and verbal communication skills, with the ability to present to clinical and executive audiences.
• Proven ability to work cross-functionally and influence without direct authority.
• Analytical mindset with experience using market data, CRM tools, and marketing analytics.
• Familiarity with promotional review processes and regulatory requirements in medical device marketing.
• Willingness to travel up to

Preferred

• Clinical background or prior sales experience in wound care.
• Experience in both acute and post-acute/home health markets.
• Knowledge of health economics and value-based care models.

Benefits

• Comprehensive medical, dental, and vision coverage
• 401(k) with company match
• [Paid time off / flexible work arrangements / professional development budget / equity]
• The chance to make a meaningful difference in patients’ lives