Senior Marketing Manager, Series, Amazon MGM Studios, Amazon MGM Studios Series Marketing

Responsibilities

• Lead and support overall global strategy for consumer marketing for Prime Original Series, including creation of goals, approach, positioning, and overall communication and engagement strategy
• Drive 360 campaign planning in the US across all channels (e.g. social, digital, Amazon owned channels, TV, in-theater, print, out-of-home and PR)
• Work collaboratively with creators, showrunners, producers and international teams to ensure overall global success
• Align closely with research teams to lead priority consumer insight studies
• Create and own goals and performance metrics for campaigns; monitor regularly to understand effectiveness of strategy and creative, making recommendations for continuous improvement
• Act as a leader and “catalyst” who inspires others to deliver bar-raising, best in class ideas and plans at a global scale, eliminating barriers that may work against this
• Bring big ideas to the table, obtain buy-in and effectively and efficiently implement ideas at scale
• Measure outputs against internal and external measures and deliver continuous improvement
• Present to senior leadership regularly to update on key metrics and progress to goals; set mechanisms to operationalize timely global status updates for titles
• Cultivate positive relationships with companies, talent, executive producers, external studios and other relevant global stakeholders to forward our position

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience building, executing and scaling cross-functional marketing programs
• Experience developing and executing campaigns across a multitude of timezones and languages
• Experience communicating results to senior leadership

Preferred

• Experience driving direction and alignment with large cross-functional teams and agency partners
• Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
• Experience working with Executive Producers, including relationship management, selling through of strategy and ensuring effective partnership between the Marketing and Producing teams

Benefits

• Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits .