Senior Marketing Manager, North America

New York City, NY (On-site)

$95K/yr – $100K/yrSenior Level3+ years expFull time

Posted 3 weeks ago

Job Summary

Own and execute Talon and PJX Media OOH marketing programs across cross-functional teams, manage campaigns, content calendars, events, and social/PR efforts.

  • Coordinate cross-team marketing initiatives to position the brands as leading independent OOH specialists.
  • Create collateral, campaigns, and editorial calendars aligned with market insights and industry trends.
  • Lead social, email, and PR activities, plus event planning and execution.

Job Description

Responsibilities

  • Lead in the execution of marketing programs by collaborating with internal teams such as Client Development, Client Strategy, Business Development, New Business, Product, and Marketing to position Talon and PJX Media as the leading independent OOH specialist
  • Aid in the creation of weekly, monthly, and quarterly collateral intended for external distribution based on market trends and insights, new OOH media opportunities, Talon and PJX Media highlights, and industry developments
  • Build and execute email campaigns that regularly provide communication with clients and partners, highlighting our products and services, our recent work, as well as opportunistic deals
  • Manage Talon America and PJX Media social profiles and develop social content for the purpose of sharing campaign highlights, thought leadership and more
  • Support PR activity by identifying news and thought-leadership opportunities, developing press materials and coordinating input from senior leaders, internal teams and external agency partners
  • Develop and manage an editorial calendar of content to publish across company websites and blogs
  • Staying current with latest data releases from OAAA, Geopath, DPAA, and other 3rd parties to perform analysis of advertiser/category spending and consumer behaviour, and weaving these insights through our storytelling
  • Effectively project manage the whole event process from planning, reporting to execution, covering industry events, owned events, client events and prospect events
  • Develop and execute advertising campaigns via LinkedIn and other platforms

Requirements

  • B.A. in Marketing and/or Communications or other relevant qualification
  • 3-5 years of marketing and sales support experience, preferably in the OOH industry
  • Advanced skills in PowerPoint, with the ability to create visually appealing and effective presentations
  • Proficiency in Adobe Photoshop, Canva, MailChimp, Hubspot, social media channels, and the entire Google and Microsoft 365 Suite
  • Experience in Squarespace, Wix, or similar website builder
Talon America logo

Talon America

Talon is a pioneering independently owned, global Out of Home agency with offices in the US, Canada, UK, Ireland, Germany, UAE and Singapore.We provide our clients with world class service, technology, and collaboration to create exceptional OOH campaigns that deliver measurable results.In our first 10 years, our desire to offer intelligent, creative, technology-led OOH solutions and a full-service OOH offering saw us grow into a team of over 230 people located in key cities across the globe.Out of Home is changing fast, and Talon is at the forefront of that change. Reimagining the possibilities of what outdoor can be and doing it on a global scale. We help clients get the best out of OOH by combining independence with a collaborative approach. We promote open and transparent working relationships between many of the world’s leading agencies, advertisers and media owners.We’re passionate about OOH and are on a mission to drive the growth of this sector within the media industry – championing OOH as a medium that is highly effective, creative, sustainable, and measurable for our clients.Head to our website to let us show you how to start thinking outside.

New York, New York, USA
44 employees (6 in marketing)

Salaries

Posted range

$95K/yr – $100K/yr

Taken straight from the job posting.

Regional Marketing median pay in the United States

$108K/yr

Most pay falls between $85K and $146K. Based on 291 salaries.

See all Talon America salaries

Marketing Team

Marketing Team Size
6 (14% of company)
Median Career Experience
10 years
Median Tenure
5.4 years
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
17.4K
Traffic Source Mix
Search
29.4%
Direct
26.6%
Referral
4.9%
Social
5%
Paid
0.6%

Headcount Trend

Current headcount: ~44
Talon America logo

Senior Marketing Manager, North America

Talon America · New York City, NY · On-site