Area Director of Marketing

Responsibilities

• The Director of Marketing oversees the development, implementation and management of online marketing programs, websites, social media, SEO, content, and related programs.
• Coordinates with outside digital agencies and property staff to ensure all program objectives are achieved and revenue is maximized.
• The ideal candidate demonstrates enthusiasm and passion for all facets of marketing.
• Works with designated hotel to create branded and unique property identities with forward-looking positioning statements, supported with online and offline content and initiatives that develop the hotels identity.
• Manage online presence with an emphasis on creating unique and engaging content for branded hotel websites, vanity websites, company website, and third party sites
• Work with designated hotels and agencies to ensure that hotel websites are optimized using current best practices for SEO
• Direct, manage or assist designated hotels and agencies in all areas related to online/digital marketing, including website development and online marketing
• Conduct and track on-going email marketing campaigns for a variety of hotel business units
• Utilize current reporting from agencies, brands, and Google Analytics to drive improved content and marketing initiatives and decisions
• Recommend changes and new reporting based on changes in technology, CMS or other areas in conjunction with changing business needs

Requirements

• A four year college degree or equivalent education/experience
• Required to have a minimum of 4+ years of experience in a marketing position. Hospitality experience preferred.
• Strong interpersonal, verbal and written communication skills
• Excellent comprehension and literacy required to read manager's letters, help prepare contracts and proposals
• Ability to negotiate effectively
• Excellent attention to detail and multi-tasking skills
• Professional appearance and manner
• Computer literacy, specifically MS Word for Windows
• Communication at all levels; multi-tasking; time management

Benefits

• Complementary RTD EcoPass
• Medical, dental, & vision insurance
• Health savings and flexible spending accounts
• Basic Life and AD&D insurance
• Company-paid short-term disability
• Unlimited paid time off
• Eligible to participate in the Company’s 401(k) program with employer matching
• Employee assistance program
• Tuition Reimbursement
• Great discounts on Hotels, Restaurants, and much more.