Americas Regional Marketing

Responsibilities

• Design the regional marketing plan : build and own the strategy for our most important and competitive geography, with clear targets for pipeline, brand awareness, and AI product adoption.
• Build the event and local brand strategy : as we move away from inbound paid search, design the events, local brand presence, and activations that create demand in the region.
• Evolve the brand through local activations : turn Aircall's reputation as a trusted telco into recognition as an AI voice product, through events, executive experiences, partner programs, and community presence.
• Position the omni-channel voice solution locally : bring Voice Agents and Messaging Agents to market with regional messaging, proof points, and customer stories that resonate with local buyers.
• Align the GTM team behind the plan : partner with regional Sales leadership, Sales Development, Account Management, and Partnerships so every program ties to pipeline and revenue. Educate and strategize with the GM, other regional marketing leaders, and Sales leadership.
• Partner with Performance Marketing : track MQL evolution as the mix shifts away from paid search, and adjust the plan based on what the data shows.
• Divide and conquer with US regional marketing : work alongside your counterpart to split coverage, share what works, and avoid overlap.
• Run an account-based approach : work with Sales to target priority accounts and the existing base, and design programs, including executive experiences for priority accounts, that drive both new business and AI expansion.
• Own the regional budget : manage the regional marketing budget end to end, allocate investment where it returns the most pipeline, and report on spend and results.
• Manage agencies, vendors, and venues : select and manage the partners that deliver events and activations, and hold them to budget and quality.

Requirements

• 10+ years in B2B marketing, with significant time in field, regional, or account-based marketing at a SaaS company.
• A track record of owning a regional plan and managing a meaningful budget (allocation, vendor spend, and ROI), and of tying programs to sourced and influenced pipeline.
• A data-driven approach to goal setting and ROI, paired with the creativity to make local programs memorable.
• A deep understanding of customers, and the ability to help craft the opportunity from what you learn.
• Experience building strategy and then executing it hands-on, from plan through live programs.
• Strong partnership with Sales: comfortable working with regional sales leaders and holding programs to revenue outcomes.
• Experience running local activations such as events, executive dinners, roadshows, and partner programs that build awareness as well as pipeline.
• Experience marketing a technical or communications product, with a plus for AI, voice, CCaaS, or telco backgrounds.
• Excellent executive communication: able to turn results into a clear narrative for senior leaders.
• Comfort with ambiguity and an evolving org. Experience in high-growth, VC/PE-backed environments is a plus.

Benefits

• We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment.