Responsibilities

• Lead the strategy and execution of integrated marketing campaigns that tell the venue’s story, elevate brand & venue awareness, maximize ticket sales and deepens fan excitement around live events.
• Oversee cross-team alignment, inclusive of external agency support and already existing Entertainment Marketing team at Prudential center to assist with asset flow to support integrated marketing efforts across internal groups and external collaborators.
• Execute content-driven social and digital strategies that optimize performance across all digital platforms and channels.
• Stay ahead of industry evolution by identifying trends and leveraging new tools to fuel innovative campaign ideas.
• Cultivate relationships with community groups and local leaders to expand brand visibility and deepen engagement across varied communities.
• Develop structured processes and performance management tools to ensure smooth execution of marketing initiatives.
• Develop impactful B2B marketing and communications strategies that drive incremental demand and ticket sales, while collaborating with internal HBSE teams to ensure aligned and consistent campaign execution across brands.
• Analyze sales trends, fan insights, and market dynamics to uncover opportunities for business expansion and deeper community engagement.
• Use data-driven insights to evaluate campaign effectiveness and ensure delivery against key performance targets.
• Foster strong stakeholder relationships to maintain excellence in customer experience across all channels.