Assistant Vice President, Global Marketing, Thayers DMI

New York City, NY (Hybrid)

$147K/yr – $213K/yrSenior Level8+ years expFull time

Posted 2 hrs ago

Job Summary

Own global marketing strategy and brand storytelling for Thayers, guiding innovation, portfolio management, cross-functional collaboration, and market activation.

  • Define and execute global marketing roadmap aligned with group priorities.
  • Lead innovation pipeline from insight to launch.
  • Oversee budget, KPI tracking, and team development.

Job Description

Responsibilities

  • Define and own the global marketing strategy for Thayers, in line with group priorities.
  • Translate business objectives into a clear marketing roadmap.
  • Protect brand equity and heritage while evolving the brand for new consumer segments.
  • Manage the marketing budget.
  • Lead the innovation pipeline, from consumer insight and trend spotting to concept development and launch.
  • Partner with R&I, Product Development, and OD to bring new products, formats, and line extensions to market.
  • Identify white-space opportunities in categories, ingredients, and consumer needs, such as natural and botanical skincare, and build business cases for them.
  • Run innovation processes, including stage-gate reviews, consumer testing, and post-launch performance reviews.
  • Use consumer data, social listening, and competitive analysis to guide decisions.
  • Oversee brand storytelling that is compelling, consistent, and adaptable across channels.

Requirements

  • 8+ years of related business experience.
  • Experience in global marketing highly desired.
  • Consumer packaged goods or beauty industry experience preferred.
  • In-depth knowledge of:
  • Brand positioning and strategy
  • Category vision and priorities
  • End-to-end project development process
  • Agile team and project management
  • International market needs
  • Strong skills in project management, quantitative data analysis, information and data management, prioritization, and organization.

Benefits

  • Medical, dental, and vision coverage
  • 401(k) retirement plan
  • Paid parental leave
  • Hybrid work environment
  • Growth and development opportunities within L'Oréal
L'Oréal logo

L'Oréal

4.2 Glassdoor

No.1 Beauty Group Worldwide.No.1 most innovative company in Europe (Fortune's ranking).We are 90K employees across 150 countries on five continents, united by our shared purpose: creating the beauty that moves the world. Our 37 international brands are divided into four unique Divisions: Luxe, Consumer Products, Dermatological Beauty, and Professional Products. This diverse portfolio includes brands like Kiehl’s, Lancôme, Giorgio Armani Beauty, Yves Saint Laurent Beauté, Ralph Lauren, Aesop, Maybelline New York, Essie, Kérastase, IT Cosmetics, Prada Beauty, Biotherm, Shu Uemura, Viktor&Rolf, Maison Margiela, Urban Decay, Redken, Vichy, La Roche-Posay, Diesel, Garnier, L’Oréal Paris, and more. For more than a century, L’Oréal has devoted itself solely to one business: beauty. We want to bring beauty to all people. Our goal is to win over another one billion consumers around the world by innovating and creating cosmetic and skincare products that meet the infinite diversity of their beauty needs and desires.That’s about us... now what about you? You are driven and up for a challenge! You’re passionate about putting your best foot forward, but you’re not afraid to fail either. You love to learn, grow and make an impact on the world. You can be an intern, or at a senior level position, we’re always looking for new people to join our teams.If you are ready to take charge of your career and join us, you’re one click away: https://careers.loreal.com/en_US/contentInterested about our quest to the next billion consumers, follow us here to get the insider scoop on our business, culture, and tips on how to join us to shape the future of beauty.Freedom to go beyond, that’s the beauty of L’Oréal.

Founded in 1995
Clichy, Île-de-France, FRA
91K employees (14,463 in marketing)
83% recommend to a friend
92% CEO approval

Salaries

Posted range

$147K/yr – $213K/yr

Taken straight from the job posting.

General Marketing median pay in the United States

$88K/yr

Most pay falls between $68K and $125K. Based on 14,984 salaries.

See all L'Oréal salaries

Funding

Total Funding
$8.5B
Last Raise
$2B
Post IPO Debt, 2 months ago

Funding History

  • Jan 2026
    Post IPO Debt • $2B
  • Nov 2025
    Post IPO Debt • $3.5B
  • Oct 2024
    Post IPO Debt • $1.4B

Traffic Signals

Monthly Visitors
1.5M
Traffic Source Mix
Search
44.3%
Direct
36.4%
Referral
9.5%
Social
8.9%
Paid
0.7%

Headcount Trend

Current headcount: ~90.9K
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Assistant Vice President, Global Marketing, Thayers DMI

L'Oréal · New York City, NY · Hybrid