Marketing Manager

Responsibilities

• Samples
• - Work the sample request queue daily in TikTok Seller Center and Euka. Approve creators with evidence they post and sell, decline the rest, and never let requests expire unreviewed.
• - Decide which products and colorways to seed, and push samples hard on products we are stocking up for the season.
• Creator relationships
• - Manage our core group of affiliates. Get them new products and new colors before anyone else, and keep them posting.
• - Monitor what kinds of videos are doing well for our own creators along with what angles are working for other sellers.
• - Re-send to creators who sold well last season, and cut creators who take product and never post.
• Finding creators
• - Watch what other Nike and adidas sellers are doing: find the videos performing best on their top products, identify the creators behind them, and recruit them directly.
• - Run targeted outreach to new creators in Euka: small, specific lists and a message that gets a reply, not blasts.

Requirements

• Based in the US and available full-time, Monday through Friday, including a daily check of the sample queue.
• Real understanding of TikTok Shop affiliate from the creator side: you have been an affiliate, run a shop, or managed creators for one. You know what makes a creator take a sample seriously.
• Comfortable making short-form product video. Hands-only and product-only content is fine.
• Organization: hundreds of open requests and dozens of active creators at once, nothing dropped, nothing shipped by mistake.
• Clear, fast writing. Most of the job is DMs that get a reply.
• Judgment about people and product: who is worth free inventory, who is not, and the willingness to say no.
• Self-direction. You get a weekly check-in, not a daily supervisor. In return you are reachable during business hours and your numbers are visible every week.
• Willing to appear on camera or model apparel for the Fast Lane page.
• No degree or years-of-experience requirement, but this is not an entry-level role: you need to have done this before, for your own account or someone else's, and be able to show results.

Preferred

• Experience with Euka or another creator CRM, and with FastMoss or similar TikTok Shop analytics.
• A following of your own, or existing relationships with sports and fitness creators.
• Interest in athletic apparel and footwear. We sell Nike, adidas and Puma, and it helps to care.
• Basic spreadsheet skills for tracking samples and results.