Senior Marketing Manager

Responsibilities

• Brand strategy. Develop and drive the annual and quarterly marketing plan], in partnership with the VP of Marketing, keeping the brand’s positioning, voice, and guest experience clear and distinct.
• The calendar. Own the marketing calendar from concept to launch, including LTOs, menu promotions, seasonal campaigns, and events.
• Integrated campaigns. Lead campaigns across digital, social, CRM, PR, paid media, in-store, and local channels, from the brief through results.
• Agency and partner work. Brief and direct agencies, freelancers, and vendors, and hold them to quality and performance standards.
• Execution in our restaurants. Partner with Operations and field leaders to make sure programs land well in every location, and create the tools and toolkits restaurant teams need.
• Guest growth. Drive loyalty, CRM, social, and third-party delivery strategy for the brand, using guest data to grow frequency and retention.
• Performance. Set KPIs, measure ROI, manage the brand’s marketing budget, and give the VP and senior leadership clear insights and recommendations.
• Act as the VP’s go-to expert on the brand, bringing a strong point of view on what the brand needs.
• Turn portfolio-wide priorities into a brand plan that works for the guests.
• Prepare and present performance reviews, campaign results, and investment recommendations.

Requirements

• Have 3+ years in marketing, ideally in restaurants, hospitality, or multi-unit consumer brands.

Preferred

• Bonus points for experience at a restaurant group or multi-concept company, supporting new restaurant openings, working with franchise or multi-unit operators, or knowing the DFW dining scene.

Benefits

• Medical, dental, and vision insurance.
• 401(k) with company match.
• Paid time off and holidays.
• Professional development and room to grow as our portfolio grows.
• Dining discounts across our restaurants.