Associate Director, Growth Marketing

Responsibilities

• Integrated Growth Strategy: Design and implement a marketing strategy that connects all the dots – aligning marketing, sales, CRM, data, business development and AI into a single pipeline engine driving qualified opportunities. Be able to sell that strategy to stakeholders and peers of all levels.
• Execute the Growth Plan: Activate DEPT®’s Americas growth plan. Target our ideal customer profiles in key verticals and use strategic partnerships and events to convert high-value prospects into our pipeline.
• Break Down Silos: Work closely with sales and client teams to ensure marketing and business development operate in sync, sharing insights and aligning on goals instead of working in silos.
• Build Relationships: Nurture relationships with prospective clients and partners through content, events, and personal outreach – turning trust and engagement into tangible new business opportunities.
• Data-Driven Optimization: Leverage our tech stack (Salesforce, Pardot, and Dreamdata) to track performance and optimize marketing investments around revenue goals. You’ll monitor what’s working, double down on the best channels, and pivot quickly based on data insights.
• Scrappy Demand Generation: Drive demand with creative, high-impact tactics rather than big budgets – think thought leadership content, targeted campaigns, smart automation, and ABM, all designed to deliver results without heavy paid spend.

Requirements

• 7–10+ years in growth, demand, or performance marketing in B2B (ideally tech, SaaS, digital, or consulting).
• Strong grasp of paid media and ABM (especially LinkedIn and targeted syndication), but you don’t rely on big budgets to make an impact.
• You’ve owned a number (pipeline and/or revenue) and can show how your work moved accounts through the funnel, not just how many MQLs you generated.
• Proven tract record of turning strategy into execution – building integrated programs that connect campaigns, CRM, content, partners, and sales into one system that converts.
• Hands-on with Salesforce and Pardot for CRM and marketing automation, plus Dreamdata (or similar) for planning and measuring what actually drives revenue.
• Deep experience with pipeline analytics, forecasting, and attribution – you know how to read the numbers and the limits of the models.
• Practical experience using AI in workflows – for research, targeting, personalization, creative variations, and outreach – with a clear view of where it improves conversion or speed.
• Experience working across functions (Sales, Growth, Partnerships, Brand, RevOps) and managing agencies or contractors to drive one coherent GTM, not disconnected activities.
• Experience navigating GDPR is a plus.

Benefits

• Healthcare, Dental, and Vision coverage
• 401k plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave
• WE SUPPORT YOU BEING YOU: DEPT® is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s identity, background, beliefs, lifestyle or disabilities. So tell us about any accommodations you need. It’s totally confidential and only used to make sure you feel fully supported at every step.
• DEPT® participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S.
• We are a B Corp-certified company passionate about purpose-driven work . Our hope is that you can feel good about the contributions DEPT® is making to the world and we always have an open door for your ideas in making the world a better place.
• DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Coach, eBay, and OpenAI.
• Learn more about DEPT®