Marketing Specialist

Responsibilities

• Program marketing: Planning and running recruitment and engagement campaigns for our US sustainability programs across email, industry engagement, performance marketing, social media and events
• Customer marketing: Writing and building customer newsletters and activation campaigns for US and UK customers, including support for our UK team
• Events: Owning planning, logistics and on-site execution for US industry and sustainability events, from speaker submissions and sponsorships to merchandise and lead follow-up
• LATAM activation: Partnering with our LATAM team to create the assets, collateral and messaging that help reseller reps in Brazil and Argentina sell AgriWebb
• Partner marketing and sales enablement: Developing co-marketing plans, co-branded assets, joint webinars, case studies and pitch materials with our commercial and technology partners
• Channels and reporting: Building emails in HubSpot, landing pages in Webflow and organic social content, and reporting on performance through to pipeline
• Asset creation: Creating graphics, guides and short-form video that support campaigns and lead generation

Requirements

• Experience in a marketing coordinator, specialist or generalist role, ideally in a B2B SaaS or other revenue-driven business
• Experience in agriculture, especially in beef or livestock, would be well regarded
• Hands-on experience planning and executing integrated campaigns across email, social, web and events, and tracking performance and leads through to pipeline
• Versatile writing skills, with the ability to explain technical concepts clearly to audiences ranging from ranchers to corporate sustainability leaders
• Confidence designing your own campaign assets in Canva
• Experience planning and managing events, including logistics, sponsorships and lead capture
• Experience with HubSpot is preferred; familiarity with Webflow, Meta Business Manager and Google Workspace is a plus
• A highly organized, self-directed approach, with the ability to prioritize a varied workload and work autonomously with limited day-to-day oversight
• Comfort working flexibly across time zones with a globally distributed team
• A test-and-learn mindset and a can-do, team-first attitude

Benefits

• Flexible work, fully remote with regular get-togethers with our US-based team
• Supportive and family-friendly work environment with flexible hours
• 18 weeks of paid parental leave (for all parents), paid fertility leave and pregnancy loss leave
• Unlimited PTO
• Health, dental, vision and life insurance options with up to 90% company contribution
• 401k - 3% company contribution
• Additional 10 days paid Family Leave
• A day off for your Birthday
• Individual annual learning & development budget to spend on whatever you'd like to learn
• MacBooks and access to leading apps so you can do your best work