Senior Marketing Manager

Responsibilities

• Plan, coordinate, and promote external events, including Summits and Cornerstone Conferences, supporting meaningful participation from providers, payers, and vendors.
• Develop and execute SEO strategies for KLAS digital products, web platforms, and blog content.
• Create and coordinate promotional content across web, email, social media, and SMS.
• Set and track marketing objectives and key results related to web growth, user experience, and audience engagement.
• Identify ways to improve the experience of healthcare executives, software vendors, digital health investors, and payer organizations.
• Partner with Product and IT to help ensure KLAS’s digital products meet user needs.
• Build community around the KLAS brand and mission, helping make provider and payer insights more visible and influential.
• Develop metrics and processes to track communication, outreach, and marketing goals.

Requirements

• 4–8 years of professional marketing experience.
• Strong writing and editing skills, including the ability to create engaging, search-optimized content.
• Experience developing or executing SEO, digital marketing, or audience growth strategies.
• Creativity, initiative, and a results-oriented approach.
• Ability to collaborate across teams, manage competing priorities, receive feedback, and support or lead the work of others.
• Strong user skills with Microsoft Office and online content management systems.
• Experience with SEO tools, HubSpot, Salesforce, or Marketing Cloud is a plus.
• Healthcare industry experience or knowledge is a plus.
• Bachelor’s degree in Marketing, Communications, or a related field, or equivalent experience. A master’s degree is preferred.

Benefits

• Medical, dental, vision, life insurance, HSA with company match, 401K with company match, PTO, and more.
• All employees undergo a comprehensive internal education program to gain knowledge of the healthcare information technology industry and KLAS' methodology.
• Hybrid Schedule: Our hybrid work policy allows team members to work both remotely and in the office. This flexible approach provides team members with a balance between in-person collaboration and remote work autonomy. Hybrid work is defined as three (3) full days expected in-office, Monday - Wednesday.
• Enjoyable Work Environment: We strive to make work enjoyable with quarterly team activities, monthly office events such as chili cook-offs and costume contests, catered lunch once a month, snack room, and more.
• Inclusive Culture: We are committed to creating an inclusive environment where everyone feels valued and respected. Our employee resource groups, sponsored by our executives, provide additional support and community for our team members.
• Core Values: Our core values of integrity, passion, accountability, trust, and humility guide everything we do. We believe in upholding these values to create a positive and productive workplace.
• KLAS’s mission is to improve the world's healthcare by amplifying the voice of providers and payers. We can only fully live up to that mission when we prioritize inclusion, equity, and diversity. As a company and individuals, we commit to building an atmosphere where we can all thrive and belong—across race and ethnicity, gender identity and expression, sexuality, age, ability, religion, and experience. EOE.