Associate Marketing Manager

Responsibilities

• Email Campaign Execution: Build, schedule, deploy, and monitor email campaigns in support of established marketing plans. Manage campaign details from intake through launch, including audience, content, creative, links, timing, and approvals.
• Lifecycle Email Programs: Execute ad-hoc and automated email campaigns across assigned areas of the subscriber journey. This may include acquisition, onboarding, trial conversion, engagement, promotional, re-engagement, and win-back programs.
• Email Builds & Templates: Create and maintain campaigns and templates in Sailthru or a similar email service provider. Apply approved content, audience rules, conditional content, and branching logic.
• Quality Assurance: Thoroughly QA campaign setup, audience selection, personalization, rendering, links, tracking, and scheduling. Identify issues, coordinate fixes, and confirm campaigns are ready to deploy.
• Promotional Email Campaigns: Execute seasonal, product, and subscription offer campaigns using approved strategy and messaging. Coordinate offer details, creative, timing, audience, and approvals with stakeholders.
• Testing & Optimization: Set up approved email tests, such as subject line, content, or audience tests. Track results and apply the team’s direction to improve campaign performance.
• Email Performance Reporting: Compile and monitor email performance, including delivery, opens, clicks, conversions, and other relevant measures. Share clear campaign results and flag trends or execution issues to the team.
• Cross-Functional Coordination: Coordinate email inputs and approvals with marketing, creative, product, analytics, editorial, legal, and agency partners. Track deadlines and dependencies to keep campaigns on schedule.
• Process & Documentation: Maintain campaign calendars, briefs, QA checklists, and documentation. Help keep email processes organized and consistent across recurring and one-time campaigns.
• Customer Feedback Support: Gather and organize relevant customer feedback or survey responses for use in email campaigns, following established permissions and approval processes.

Requirements

• Experience: 2–4 years of experience executing email marketing campaigns, ideally for a DTC, digital subscription, media, or consumer technology business.
• Email Marketing Knowledge: Understanding of email campaign production, audience segmentation, personalization, automated journeys, deliverability, and email performance metrics.
• Platform Experience: Hands-on experience using an email service provider or CRM platform to build, QA, and deploy campaigns. Sailthru experience is a plus.
• Organization & Attention to Detail: Strong project management skills, with the ability to manage multiple campaigns, deadlines, approvals, and details accurately.
• Analytical Skills: Comfortable reviewing email performance data, identifying notable results or issues, and communicating findings clearly.
• Communication & Collaboration: Clear writing and effective coordination with internal partners, agencies, and vendors.
• Execution Mindset: Able to follow established campaign direction, manage detailed work independently, and raise questions or risks early.