Marketing Specialist

Atlanta, GA (On-site)

$70K/yr – $90K/yrMid Level2+ years expFull time

Posted 1 hr ago

Job Summary

Own end-to-end digital marketing programs to generate B2B leads, optimise campaigns, and enable sales across US markets.

Lead generation and PPC optimization
Content creation and partner marketing collaboration

Job Description

Responsibilities

Execute digital marketing campaigns focused on generating high-quality B2B leads.
Manage and optimise PPC campaigns, including Google Ads.
Support SEO initiatives and website conversion optimisation activities.
Monitor, analyse, and report on campaign performance, CPL, lead quality, and ROI.
Use analytics and insights to continually refine and improve marketing effectiveness.
Develop customer success stories, case studies, and testimonials.
Work directly with customers to create engaging marketing content that supports new business growth.
Support social media activity and content distribution across relevant channels.
Create and localise marketing campaigns tailored to the US market.
Develop sales enablement content and marketing collateral.

Requirements

Bachelor’s degree with a minimum cumulative GPA of 3.0.
2-5 years' marketing experience, ideally within B2B technology, SaaS, telecommunications, mobility, or related sectors.
Hands-on experience executing digital marketing campaigns.
Strong understanding of lead generation, demand generation, PPC, social media, and marketing analytics.
Experience using data to measure performance and make informed decisions.
Excellent communication and stakeholder management skills.
Ability to work independently and take ownership of projects from concept through execution.
Strong organisational and project management skills.
Creative mindset with the ability to generate and execute new ideas.

Preferred

Experience working with CRM and marketing automation platforms such as Salesforce.
Experience creating customer stories, case studies, and sales enablement content.
Familiarity with Canva or other design tools.
Experience within Telematics, Fleet Management, Mobility, IoT, or Connected Vehicle industries.
Basic knowledge of SEO and website content management.

Benefits

Competitive salary
Retail discounts
Health and wellbeing support services
Friendly and collaborative culture
Fast-growing, innovative organisation
Opportunities for development and progression
Inclusive workplace that values innovation, agility, and drive

Salaries

Posted range

$70K/yr – $90K/yr

Taken straight from the job posting.

The middle of this range ($80K) is 14% above the median base salary for Marketing Specialist roles in the United States ($70K).

Marketing Specialist median pay in the United States

$70K/yr

Most pay falls between $60K and $79K. Based on 776 salaries.

See all Marketing Specialist salaries See more Marketing Specialist jobs

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