Senior Marketing Manager, Integrated Strategic & Growth Campaigns

Responsibilities

• Strategic Marketing & Business Partnership
• Serve as a trusted marketing partner to the Global Marketing Leader, AMATS and business leadership team, helping translate growth priorities into impactful marketing strategies, campaigns and client engagement initiatives.
• Develop a strong understanding of the M&A, transaction risk and advisory marketplace, bringing forward ideas, opportunities and insights that support business growth and market differentiation.
• Partner with business leaders and subject matter experts to identify emerging market themes, client challenges and commercial opportunities that can be translated into compelling marketing programs.
• Actively contribute to marketing planning discussions, recommending innovative approaches to elevate market visibility, strengthen client engagement and support strategic business objectives.
• Thought Leadership & Content Strategy
• Help shape and execute the AMATS thought leadership and content agenda, ensuring alignment with business priorities, growth opportunities and client needs.
• Collaborate with subject matter experts to transform complex technical expertise, transaction insights and market intelligence into compelling, client-centric content.
• Develop and manage a content roadmap spanning thought leadership, articles, reports, case studies, web content, social media, client communications, presentations and sales enablement materials.
• Ensure all content reflects a consistent voice, reinforces market positioning and clearly articulates Aon's differentiated value proposition

Requirements

• 7+ years of experience in B2B marketing, content marketing, integrated campaign management, demand generation, strategic communications or a related field.
• Demonstrated success developing and executing integrated marketing campaigns that drive measurable business outcomes.
• Strong storytelling and content development capabilities, with the ability to simplify complex topics into compelling and client-relevant narratives.
• Strong strategic thinking and commercial acumen.
• Ability to connect business objectives, audience needs and market insights to create impactful marketing programs.
• Excellent project management skills, with the ability to manage multiple priorities, stakeholders and deadlines simultaneously.
• Strong written and verbal communication skills, including experience engaging with senior stakeholders and subject matter experts.
• Proficient in campaign measurement, performance reporting and marketing analytics.

Preferred

• Experience supporting professional services, financial services, consulting, legal, insurance or other complex B2B organizations is desirable.
• Bachelor’s degree in Marketing, Communications, Business, Journalism, or a related discipline preferred.
• Personal Attributes: Naturally curious about markets, businesses and client challenges.
• Personal Attributes: Comfortable working with senior leaders and challenging conventional thinking constructively.
• Personal Attributes: A self-starter who takes ownership and follows through.
• Personal Attributes: Energized by ambiguity and comfortable creating structure where none exists.
• Personal Attributes: Equally comfortable developing strategy and executing the work required to bring it to life.
• Personal Attributes: Collaborative, humble and team-oriented.
• Personal Attributes: Highly organized with exceptional attention to detail.
• Personal Attributes: Known for getting things done while maintaining a positive and solutions-oriented mindset.

Benefits

• Aon offers a comprehensive package of benefits for full-time and regular part-time colleagues, including, but not limited to: a 401(k) savings plan with employer contributions; an employee stock purchase plan; consideration for long-term incentive awards at Aon’s discretion; medical, dental and vision insurance, various types of leaves of absence, paid time off, including 12 paid holidays throughout the calendar year, 15 days of paid vacation per year, paid sick leave as provided under state and local paid sick leave laws, short-term disability and optional long-term disability, health savings account, health care and dependent care reimbursement accounts, employee and dependent life insurance and supplemental life and AD&D insurance; optional personal insurance policies, adoption assistance, tuition assistance, commuter benefits, and an employee assistance program that includes free counseling sessions.
• Eligibility for benefits is governed by the applicable plan documents and policies.