Senior Marketing Manager - Commercial Bank & Fintech

Cincinnati, OH (On-site)

$97K/yr – $208K/yrSenior Level8+ years expFull time

Posted 2 months ago

Job Summary

Own cross-functional regional marketing execution with budget ownership and vendor management to drive promotions, cross-sell, and brand goals.

  • Marketing Execution: Manage promotion programs, contests, and incentives across divisions and lines of business.
  • Collaboration and Compliance: Align with Marketing, Legal, and CorporateBrand guidelines while communicating initiatives to line of business and regional partners.
  • Budget and Vendors: Oversee a regional marketing budget and multiple vendor relationships for efficiency and impact.

Job Description

Responsibilities

  • Assist division in establishing marketing initiatives that support sales, customer experience, and/or regional goals.
  • Ability to manage a line-item budget.
  • Create, implement, track, and execute sales contests and customer incentives.
  • Evaluate effectiveness of all promotion and advertising programs and recommend changes.
  • Effectively collaborate across the marketing division to achieve desired outcomes and drive business results.
  • Work with other divisions and lines of business within the Bank to increase cross-sell and customer relationships.
  • Partner with Bancorp social media team to support Enterprise initiatives and for local opportunities as needed.
  • Assist in the communication of marketing initiatives throughout the Bancorp by regular interaction with line of business and regional partners.
  • Manage multiple vendor relationships and monitor effectiveness and efficiency of these vendors.
  • Recommend in-bank collateral design and mix, and assist in the execution of these ideas.
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Fifth Third Bank

3.7 Glassdoor

At Fifth Third Bank, everything we do is rooted in our purpose: to improve the lives of our customers and the well-being of our communities. Since our founding in 1858, we’ve been committed to creating a better financial experience by empowering our customers and clients to achieve what matters most.Our unified strength is grounded in the individual passion and diversity of more than 20,000 employees who work collaboratively to deliver a better tomorrow to everyone we serve. We offer a strong culture, opportunities for growth 401k match, wellness options, comprehensive insurance plans and additional resources you need to build a lasting and rewarding career path here. Headquartered in Cincinnati, Ohio, we are among the largest money managers in the Midwest.We operate four main businesses—Commercial Banking, Branch Banking, Consumer Lending, and Wealth & Asset Management—and a network of financial centers in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Georgia, North Carolina and South Carolina. Consumers also have access to approximately 54,000 Fifth Third fee-free ATMs across the United States. Fifth Third Bancorp is a diversified financial services company and is the indirect parent company of Fifth Third Bank, National Association, a federally chartered institution.Explore Fifth Third career opportunities at: https://www.53.com/content/fifth-third/en/careers.html Fifth Third Bank, N.A., Member FDIC. Fifth Third Bank is proud to be an affirmative action/equal opportunity employer. M/F/D/V

Cincinnati, Ohio, USA
25K employees (299 in marketing)
66% recommend to a friend
81% CEO approval

Salaries

Posted range

$97K/yr – $208K/yr

Taken straight from the job posting.

See all Fifth Third Bank salaries

Traffic Signals

Monthly Visitors
9.3M
Monthly Google Ads Budget
$682.6K
Traffic Source Mix
Search
25.5%
Direct
71.5%
Referral
2.5%
Social
0.2%
Paid
0.2%

Headcount Trend

Current headcount: ~24.6K

Recent News

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Senior Marketing Manager - Commercial Bank & Fintech

Fifth Third Bank · Cincinnati, OH · On-site