B2B Marketing Specialist, Higher Ed

USA (Remote)

$80K/yr – $95K/yrMid Level2+ years expFull time

Posted 1 day ago

Job Summary

Own and manage the end-to-end creation of on-brand content for a senior higher education audience, plus lead end-to-end events, campaigns, and vendor coordination while leveraging AI tools to accelerate delivery.

  • Own content across channels including one-pagers, decks, ads, emails, and landing pages
  • Manage end-to-end events and partnerships with vendors and partners
  • Build and launch HubSpot campaigns and maintain CRM data

Job Description

Responsibilities

  • Produce polished, on-brand content for a senior higher education audience, including one-pagers, decks, ads, webinar slides, social graphics, emails, and landing page copy
  • Create compliant student-facing materials in partnership with our compliance team, so school partners can promote their loan programs with confidence
  • Support our thought-leadership pipeline, including op-eds and policy pieces on college affordability and student lending
  • Own event logistics end to end for conferences and school-partner events, including vendor coordination, shipping, registration, memberships, and sponsorships, all coordinated remotely, and keep attendees informed and set up for success
  • Build, QA, and launch HubSpot campaigns, emails, and landing pages; manage lists, UTMs, and tracking; and keep CRM data clean
  • Use AI tools daily to create content, light design, and copy faster and more independently, while keeping quality and brand from drifting
  • Build and maintain repeatable checklists and SOPs so events and campaigns run smoothly every time
  • Partner with sales, website, compliance, and outside vendors or firms to keep deliverables moving and stakeholders informed
  • Manage day-to-day projects with our PR firm on press and content initiatives

Requirements

  • 2-4 years of marketing experience in a specialist, coordinator, or associate role, ideally on a lean or in-house team
  • Ability to produce polished, on-brand content in both design and copy. You might be stronger in one, but you can ship both
  • Highly organized, detail-oriented, and self-sufficient. You're comfortable managing multiple projects across teams with minimal oversight
  • Daily, hands-on user of AI tools in your work
  • Comfortable with up to 20% travel for team time and occasional event coverage

Preferred

  • HubSpot (or similar CRM) familiarity and event management experience are a plus, not required; we'll train you
  • Startup experience is a plus, not required, if you bring high agency and flexibility
  • A background in higher education, student lending, or financial services is a plus

Benefits

  • Competitive cash and equity compensation
  • Health benefits (health, dental, & vision), 401k
  • Commuter benefits
  • Flexible PTO policy
  • Opportunities to grow and perform in a fast-paced environment alongside a stellar team.
Clasp logo

Clasp

3.9 Glassdoor

CLASP is the leading global authority on efficient appliances’ role in fighting climate change and improving people's lives. With 25 years’ expertise and offices on four continents, CLASP collaborates with policymakers, industry, and leading experts to deliver clear pathways to a more sustainable world for people and the planet.

Founded in 1999
Washington, District of Columbia, USA
180 employees (17 in marketing)
79% recommend to a friend
100% CEO approval

Salaries

Posted range

$80K/yr – $95K/yr

Taken straight from the job posting.

The middle of this range ($88K) is 25% above the median base salary for Marketing Specialist roles in the United States ($70K).

Marketing Specialist median pay in the United States

$70K/yr

Most earn $60K to $80K. Based on 726 salaries, including bonus and equity.

See all Clasp salaries

Marketing Team

Marketing Team Size
14 (8% of company)
Marketing Roles Posted (Last 30 Days)
3

Traffic Signals

Monthly Visitors
51.9K
Traffic Source Mix
Search
50%
Direct
34.2%
Referral
9.5%
Social
5.2%
Paid
0.8%

Headcount Trend

Current headcount: ~180

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