Responsibilities

• Own and optimize the end-to-end conversion experience for prospect leads from veterinary, breeder and shelter channels Define and test multichannel contact strategies (email, SMS, direct mail, phone) to grow response and enrollment rates from prospect audiences
• Create compelling conversion communications informed by user insight and test in partnership with the Digital Communications team
• Create manual campaigns targeting lead database segments to test messaging and promotional tactics that further lift response
• Partner with market teams to understand lead initiation and partner roadmaps, working collaboratively to build conversion success
• Own channel performance with a focus on driving activations and enrollments, communicating issues within journeys on a regular basis and estimating impact and assisting with prioritization and resolution
• Work closely with the UX and creative teams to optimize on and offline conversion experience for channel prospects
• Understand the phone experience and leverage insights to influence conversion
• Develop manage and communicate comprehensive communications testing pans and associated results
• Build an insight framework to ensure continuous user insight lies at the heart of conversion strategy
• Continued learning and evaluation of the customer experience and development of new and innovating messaging working closely with our internal compliance team

Requirements

• 5 -7 years of relevant marketing experience, including experience leading integrated, multichannel conversion, lifecycle, growth, or channel marketing programs.
• Commercially focused with track record of leading B2C conversion programs
• Direct marketing campaign experience across digital and offline channels
• Customer journey development
• Working knowledge of analytics and insight platforms (Google Analytics, Contentsquare, Qualtrics, Survey Monkey)

Preferred

• Knowledge of Adobe Marketo is highly desired
• Quebec French fluency is a plus

Benefits

• Full medical, dental, and vision benefits at no cost to the employee
• Four weeks of paid time off and 9 paid float holidays (you can decide which days are most important to you!)
• Five-week sabbatical after five years of employment
• Open, casual, pet-friendly, and fun office environment
• Free medical health insurance for your pet (1 dog or cat)
• Paid time off to volunteer at nonprofit organizations
• Seattle Office Amenities: Free on-site gym, free dog walking services for office pets during business hours, free parking, and paid ORCA cards.