Senior Marketing Insights Analyst

Responsibilities

• As a senior marketing insights analyst on the Special Lines team, you’ll turn data into insights that guide media, marketing, sponsorship, and experiential investments across markets such as Boat, Motorcycle, and RV.
• You’ll analyze industry and consumer trends, measure marketing performance, and connect campaign activity to business outcomes such as traffic, sales, and acquisition efficiency.
• Working closely with media and acquisition business leaders, you’ll develop clear measurement approaches, evaluate tests and initiatives, and turn complex findings into simple, actionable recommendations
• This is a remote position.

Requirements

• - A minimum of six years of analytical work experience.
• - {OR} Bachelor's degree or higher and a minimum of five years of analytical work experience
• - {OR} Bachelor's degree or higher in a quantitative field of study and a minimum of three year analytical work experience.

Preferred

• - Experience supporting media and marketing teams through performance analysis, KPI development, and measurement of investment impact.
• - Experience using data tools such as SQL, SAS, R, Python, Snowflake or similar platforms.
• - Experience combining internal and external data sources to uncover audience, consumer, market, and performance insights.
• - Enjoys solving complex problems and translating analyses into clear, actionable business recommendations.
• - Strong written and verbal communication skills, with confidence presenting insights and recommendations to senior leadership.

Benefits

• - 401(k) with dollar-for-dollar company match up to 6%
• - Medical, dental & vision, including free preventative care
• - Wellness & mental health programs
• - Health care flexible spending accounts, health savings accounts, & life insurance
• - Paid time off, including volunteer time off
• - Paid & unpaid sick leave where applicable, as well as short & long-term disability
• - Parental & family leave; military leave & pay
• - Diverse, inclusive & welcoming culture with Employee Resource Groups
• - Career development & tuition assistance
• - Onsite gym & healthcare at large locations