Responsibilities

• Responsible for analyzing and optimizing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports.
• Responsible for tracking, reporting and analyzing lead funnels, lead revenue and development/automation of regular reports through Salesforce.com
• Analyzes external and internal customer data using spreadsheet (Excel) models, web analytics tools (Google/Marketo), statistical analysis tools, and campaign management software tools.
• Evaluates customers’ online behavior and provide insights and recommendations for further enhancements to the guest experience.
• Analyzes A/B and Multi-variate tests, communicate results and provide recommendations.
• Creates PowerPoint presentations to provide market and consumer insights to other marketing and sales departments.

Requirements

• Typically 5 to 7 or more years of increasing responsibility in terms of any applicable professional experience. Minimum of 5+ years’ experience in digital marketing.
• Working knowledge of Excel, Salesforce.com and Tableau
• Track record of using data and insights to drive change and implement new initiatives
• Strong communication skills, ability to clearly articulate insights to a wide range of audiences.
• Knowledge of the cross-channel and cross-platform marketing and media landscape and experience evolving analytics and measurement capabilities strongly preferred.
• Intellectual curiosity, flexibility, and high attention to detail
• General skills: Strong understanding of industry practices; High proficiency with tools, systems, and procedures; Good planning/organizational skills and techniques; Good decision making, analysis and problem solving skills with ability to multi-task; Strong verbal and written communication skills; Good presentation and public speaking skills; Good interpersonal skills; Good conflict resolution skills and ability to deliver difficult messages; Ability to build partnerships at all levels within the company, begin to build partnerships externally; Resolve complex issues in effective ways.

Preferred

• Typically a Bachelor's Degree or global equivalent in related discipline. Master's degree or global equivalent a plus. May hold one or more industry certifications; professional certification may be required to advance.

Benefits

• Medical, Dental and Vision Coverage, 401K Plan with Company Match, PTO , Paid Parental Leave, Income Protection, Work Life Assistance Program, Flexible Spending Accounts, Educational Benefits, Worldwide Scholarship Program and Volunteer Opportunities