Senior Marketing Data Analyst

Responsibilities

• Design, build, and maintain reporting and dashboards that track customer engagement and campaign performance across channels (digital, direct mail, paid search, affiliate, and more)
• Provide analytics and actionable insights on the end-to-end Direct Sales funnel – from landing to sale – and provide concrete recommendations to optimize Customer Experience
• Analyze campaign results and customer acquisition data to identify trends, measure ROI, and recommend ways to improve efficiency and conversion
• Partner with marketing channel owners to scope reporting needs, define KPIs, and translate business questions into analytical approaches
• Support marketing mix and channel attribution modeling, and help evaluate test-and-learn campaign results
• Monitor and QA data feeds and tracking tags to ensure campaign performance data is accurate and complete
• Collaborate with Data Engineering/BI teams on data pipelines, table structures, and self-service reporting tools
• Present findings and recommendations to marketing stakeholders and, on occasion, to senior leadership
• Mentor junior analysts on tools, techniques, and best practices as needed

Requirements

• Bachelor's degree in Marketing Analytics, Statistics, Mathematics, or a related quantitative field
• 3–5 years of experience in marketing analytics, digital analytics, or a similar data-focused role
• Proficiency with SQL and at least one statistical tool (e.g., R, SAS, Python)
• Experience building dashboards and reports in a BI platform such as Tableau or Power BI
• Previous experience working with Website analytics, conversion funnels and related metrics and tools (Heap, GA4, Fullstory, VWO)
• Solid grasp of marketing & funnel metrics — response rates, CPA, LTV, channel attribution, funnel rates, bounce rates etc.
• Experience leveraging AI-based tools for analytics (LLMs, AI-embedded or AI-native analytical tools)
• Strong communication skills, with the ability to explain analytical findings to non-technical stakeholders
• Comfortable managing multiple projects independently and prioritizing competing requests

Preferred

• Experience in personal auto insurance a plus

Benefits

• 4 weeks accrued paid time off, 8 paid national holidays per year, and 2 floating holidays
• Low cost and excellent coverage health insurance options that start on Day 1 (medical, dental, vision)
• Annual 401(k) Employer Contribution
• Free onsite gym and health center at our Woodbridge Location
• Resources to promote Professional Development (LinkedIn Learning and licensure assistance)
• Robust health and wellness program and fitness reimbursements
• Various Paid Family leave options including Paid Parental Leave
• Tuition Reimbursement