Business / Marketing Analyst

Rockville, MD (On-site)

Salary Not AvailableMid LevelFull time

Posted 8 hrs ago

Job Summary

Own and drive data-informed marketing and customer engagement efforts, leading cross-functional analyses, targeted campaigns, and forecast-driven planning to optimize growth and profitability.

  • Lead research and strategy to inform marketing decisions
  • Oversee campaigns, A/B testing, and loyalty initiatives
  • Forecast trends and allocate resources for marketing calendars

Job Description

Responsibilities

  • Collaborate with clients and internal teams to conduct business analysis and market research, developing data-informed strategies to improve customer engagement, enhance profitability, and support marketing effectiveness. Detailed duties include: Research consumer behavior and regional dining patterns using customer engagement data to identify growth opportunities and inform marketing strategies. Develop and monitor targeted marketing campaigns using CRM and marketing platforms; analyze engagement metrics and conduct A/B testing to optimize performance and customer retention. Evaluate website performance and search visibility using web analytics tools; recommend strategies to enhance online presence and digital outreach. Analyze competitive landscape including pricing, service offerings, and promotional tactics to identify positioning opportunities and market trends. Incorporate client feedback into business and product strategy; assist in refining customer loyalty programs, referral incentives, and seasonal campaigns. Forecast customer behavior and sales trends using historical data to support marketing calendar planning and resource allocation.

Requirements

  • Minimum Requirements
  • Minimum a Bachelor’s Degree in Marketing, Business Administration, Business Analytics, Economics, or other closely related field.
Peblla logo

Peblla

5.0 Glassdoor

Peblla is a U.S.-based restaurant technology company headquartered in Rockville, Maryland. Trusted by more than 1,000 restaurants across the United States, our all-in-one restaurant POS system and management platform helps independent operators, multi-location groups, and growing restaurant brands increase revenue, reduce operating costs, and build direct, lasting guest relationships.Peblla is built for more than restaurant transactions. It connects every order, payment, kitchen workflow, and guest touchpoint—giving restaurants one system to run more efficiently, retain more revenue, and grow on their own terms.Peblla brings together countertop and handheld POS, self-service kiosks, commission-free online ordering, branded restaurant websites and mobile apps, kitchen display systems (KDS), ordering tablets, QR code ordering, integrated payment processing, loyalty and rewards, gift cards, e-wallets, memberships, reservations, waitlists, SMS marketing, AI phone ordering, analytics, and multi-location management.Orders from dine-in, takeout, direct online ordering, and third-party delivery platforms—including DoorDash, Uber Eats, and Grubhub—flow into one POS and kitchen workflow. Teams can manage menus, orders, payments, kitchen operations, customer data, loyalty, and marketing without switching between disconnected systems.Peblla serves quick-service restaurants, full-service restaurants, cafés, bubble tea shops, sushi restaurants, food trucks, food halls, and expanding restaurant groups. Our technology helps teams automate manual work, serve guests faster, keep kitchens organized, increase repeat business, and strengthen profitability.With dedicated English-, Spanish-, and Korean-speaking teams, Peblla provides multilingual onboarding and nationwide support, backed by local service in the Greater Washington area.Behind every restaurant. Built to help it grow.

Founded in 2020
20 employees (3 in marketing)
1% recommend to a friend

Salaries

Marketing Analytics median pay in the United States

$110K/yr

Most pay falls between $85K and $159K. Based on 1,952 salaries.

See all Peblla salaries

Marketing Team

Marketing Team Size
2 (10% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$1.4M
Last Raise
$500K
Convertible Note

Funding History

  • Nov 2023
    Convertible Note
  • Sep 2022
    Series A
  • Mar 2022
    Seed • $500K

Traffic Signals

Monthly Visitors
215.7K
Traffic Source Mix
Search
20.5%
Direct
37.4%
Referral
40.6%
Social
1%
Paid
0.1%

Headcount Trend

Current headcount: ~20
Peblla logo

Business / Marketing Analyst

Peblla · Rockville, MD · On-site